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TOURISM EMARKETING

emarketStrategy for Online Marketing

E-marketing is a part of the overall marketing mix, not a separate activity. The key benefits and functions of e-marketing include:

1) Delivery of massive amounts of information in a user-friendly way:cost-effectiveness in conveying information and products on sale directly, cheaply and at short notice to prime prospects
Brand-building, now made possible by the rapid spread of broadband connections, allowing users to experience dramatic imagery and animation, as well as enhanced communication and interaction

2) Two-way interaction:
• Between the supplier and the customer (B2C)
• Between customers and other like-minded customers (C2C)

3) Joining promotional activity seamlessly with online purchasing.

4) Joining offline marketing activities with online so that traffic can be driven in both directions, web to brochures or telephone, telephone to web and so on.

5) The ability to engage with customers on a one-to-one basis, but also to use ‘one-to-many’ and one-to-a-selected-few activities.

6) The facility to build integrated partnerships with other businesses and bodies. Partnerships may work at many levels, as neighbours, or as non-competing sharers of the same kind of visitor. The joint work could be:
• Joint product development
• Sharing market intelligence
• Operating co-operative marketing schemes
• Gathering supportive content via data feeds, for example weather reports, nearby attractions, events

E-marketers need to be clear about the business’s overall marketing objectives. These may be:
• Branding: developing and projecting the brand of your business and your destination.
• Sales: capturing new contacts and converting them into new customers
• I mproving customer retention: a chief aim may be to build more knowledge of existing customers as individuals, and to build stronger relationships with them
• Up-selling or cross-selling to existing customers to gain more value from them

Once the tasks and the priorities are clear, standard marketing disciplines can be applied:
• Target segments: define and understand the target segments. Describe them, their wishes and needs. Use the CRM database, original research.
• Decide the priorities among these segments: for example, are they first-timers or repeaters? If new customers, decide how important recommendations from previous customers are. If recommendations are very important, then recommendation marketing, and especially the encouragement of user-generated content, will be vital – as will the use of targeted email newsletters
• Decide key opportunities within the ‘Customer Journey’

Write a three-year marketing plan with work programmes for each year. Accept that even when you outsource your ICT requirements, the procurement and learning curve for e-marketing makes it difficult to work in one-year cycles. More continuity is needed for e-campaigning than for most offline campaigns. Revise the three-year plan annually. Set targets:

Targets may be very general, such as brand awareness in a key segment in a key market; or very specific, such as number of customers in the CRM database, rate of growth, key fields captured, number of interactions with them, cost per action, cost per acquisition (CPA), value of sale. Targets may focus on one channel you use- for example, number of e-newsletters sent/received/opened/clicked through.

It is usually most effective to operate campaigns jointly with partners- accommodation providers, attractions and event organisers should work together, (and with their tourist board) in commercial groups based on locality, theme and target segment. In any partnership arrangement, be sure to comply with the local data protection laws or codes of conduct in your own country and in the source market.

Whether the target audiences are end-customers, the media, or tour operators and retail agents in source markets, businesses require a wide set of e-marketing tools and techniques:
• Content: accurate, timely, comprehensive content, updated daily, including feeds in from other sites
• Distribution of content, if possible, to other third-party sites that increase reach into key markets
• Websites, including:
Inspirational branding – dozens of pics, panarounds, lots of video, happy faces, happy tone of voice
Information and linking to UGC
• Mapping, diary and itinerary planning tools
• Customer contact methods; at least 3 data capture methods
• Links to e-commerce
• Natural search engine optimisation
• RSS feeds to and from partners and site users
• Onsite research – questionnaires, Yes/No polls
• Web analytics, reporting on the traffic to the site and how it is used
• Email marketing
• Online PR
• Online advertising
• Search engine marketing
• Display advertising
• Viral campaigns
• Encouraging UGC through social networking
On 3rd-party travel sites
On 3rd-party non-travel sites eg Flickr and YouTube
On your site
On blogs
By promoting tagging
In Wikis
• Mobile marketing
• Content given to aggregators of satnav content
• SMS services for travellers on arrival
• Mobile websites for potential visitors and travellers on arrival
• Podcasts
• Interactive digital TV

etourismfrontiers E-Tourism Frontiers Resources
Staying ahead of the game in the dynamic world of e-tourism can be a real challenge, especially for those of us in emerging markets. E-Tourism Frontiers aims to provide tourism and ICT professionals with the resources and guidance they need to succeed online. The material in this section is a general overview of the topics covered and resources provided in our training courses.

To gain full understanding and make maximum use of these resources, join on of our training seminars, which provide attendees with intensive hands training in online sales, marketing and management skills for both destinations and tourism companies. Our trainers are experienced professionals with extensive experience working in online tourism around the world, including first hand experience of working in emerging markets. We use live demonstrations of working websites and technologies and will give you the skills, resources and support to begin making changes to your business and use the web to improve your organization and business. For full information on our training seminars please see our training section.

The following is a basic overview of the topics that we cover, complete with more information and advice on each area:
What Does Social Media mean for Tourism?.
Online Travel Trends.
Social Networking and Travel.
Travel Social Networks.
New Technologies for Tourism.
Tourism eMarketing.
Destination Management.
Customer Relations Management (CRM).
Gathering Customer Data.
Email Marketing.
Website Design & Management.
E-Commerce.
Search Engine Optimization (SEO).
Web Content.
Content Management Systems.
Online Advertising.

E-TOURISM FRONTIERS Who We Are
E-Tourism Frontiers is a global programme to develop online tourism in emerging markets around the world.
Our aim is to open the developing world’s tourism trade to the world of online travel distribution and marketing- a sector in which the region has been left far behind- with very little inventory available to the online travel shopper. This situation threatens the sustainability and diversity of Tourism and the communities and environment that it supports.
We hold pro-active business driven conference events and training seminars featuring leading online tourism companies, experts and trainers- as well as regional road-shows targeting the travel trade, destination managers and National and regional tourism offices in all emerging markets, including the Middle East, Asia, Latin America, Eastern Europe and Scandinavia.

The success of our events speaks for itself and is changing the way both the public and private sector do business, manage their resources and market themselves globally, and creating new business relationships with leading international players and technology providers. We work with a range of major international sponsors to be sure that these events are of the highest international standards, as well as accessible and affordable to the complete spectrum of tourism players, including Small to Medium Enterprise (SMEs), Community and Eco-Tourism projects.
Our sponsor partners to date have included major global brands includingMicrosoft, VISA, Safaricom, Vodacom and Coca-Cola and many more together with regional tourism and ICT authorities. Our events have been attended and opened by Ministers and Vice Presidents- and attended by a diverse range of tourism players, from Multinational CEOs to University tourism students.

This article is quoted from E-TOURISM FRONTIERS.

The article is uploaded by Majbritt Magnussen, administrator on ‘Views On Tourism’. Please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage a sustainable tourism development in Bangladesh and South Asia. Read more about this group and how to become a member here.

Posted in Best practice, Development, Education and qualification, IT, Market knowledge, Performance and management, Sale and marketing, Sustainability.

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By Majbritt Magnussen – May 19, 2013

NEW TECHNOLOGIES FOR TOURISM

E-tourism_new_technologies_for_tourismDevices and Services for Travel and Content

The huge increase in available bandwidth, particularly wireless broadband (along with parallel enhancements in processing power and memory capacity), is facilitating access to the internet via a variety of media devices. This opens up a ‘new frontier’ for large scale electronic distribution – to visitors travelling to and within Destinations. Driven by the ability to access the internet from multiple ‘media gateways’, the internet is becoming integral to telecommunications, broadcast and publishing media, so that it will become the primary means by which most visitors will:
• Access information
• Access news – such as e-papers and magazines, TV and radio news
• Communicate – including email, phone, video mail, video conferencing, and blogging
From the perspective of visitor information provision, the new media access devices of greatest relevance are:

MP3 technology to allow download of podcasts such as city guides, in audio and/or video form.

Easy to use compact High defintion Digital Video Cameras such as FLIP devices that can directly upload content to the web in the correct format.

Smart web enabled Mobile phones and personal digital assistants (PDAs) for internet access by 3G or by WiFi. WiFi offers ‘hotspots’ that can cover a single room or many square miles overlapping with other hotspots, and allows PCs, phones or PDAs to connect to the internet. WiFi-enabled handheld devices, together with wide area WiFi network provision (including across whole cities) will be of particular interest in enabling low cost access to the internet for information and for voice over internet protocol (VoIP) calls. The convergence with SatNav capability is of great importance (see below) and new services and Apps for Smart phones that allow for “Augmented Reality”- in other words providing real location based services or information links onscreen based on where the device is- or even through recognition of structures or faces through a phone camera.

Hand held and in-car devices that combine internet access and a global positioning system (GPS) that enables satellite navigation (satnav), to provide local route finding and itinerary planning, relating routes of travel to attractions and facilities. The combination of satnav and tourist information on hand-held devices has already begun and will be widely available in the medium term.

An important related development is the advent of ‘location based services’ – to communicate specific information to people, via in-car or handheld devices, when they are in a particular location – for example, for a DMO to provide information about a particular place of interest to people when they are in the vicinity; or to transmit advertising, such as special offers, that are specific to the location.

Fixed internet access points within the Destination, which will become widespread

It is now possible to draw on a wide variety of third-party resources to supply live content for a website. Examples include:
• Online mapping
• Motoring, cycling and walking routes
• Weather forecasts
• News services
• Conditions for special interests, such as safaris, walking, diving and surfing
• Online carbon emissions calculators
• Currency calculator
• Games

etourismfrontiers E-Tourism Frontiers Resources
Staying ahead of the game in the dynamic world of e-tourism can be a real challenge, especially for those of us in emerging markets. E-Tourism Frontiers aims to provide tourism and ICT professionals with the resources and guidance they need to succeed online. The material in this section is a general overview of the topics covered and resources provided in our training courses.

To gain full understanding and make maximum use of these resources, join on of our training seminars, which provide attendees with intensive hands training in online sales, marketing and management skills for both destinations and tourism companies. Our trainers are experienced professionals with extensive experience working in online tourism around the world, including first hand experience of working in emerging markets. We use live demonstrations of working websites and technologies and will give you the skills, resources and support to begin making changes to your business and use the web to improve your organization and business. For full information on our training seminars please see our training section.

The following is a basic overview of the topics that we cover, complete with more information and advice on each area:
What Does Social Media mean for Tourism?.
Online Travel Trends.
Social Networking and Travel.
Travel Social Networks.
New Technologies for Tourism.
Tourism eMarketing.
Destination Management.
Customer Relations Management (CRM).
Gathering Customer Data.
Email Marketing.
Website Design & Management.
E-Commerce.
Search Engine Optimization (SEO).
Web Content.
Content Management Systems.
Online Advertising.

E-TOURISM FRONTIERS Who We Are
E-Tourism Frontiers is a global programme to develop online tourism in emerging markets around the world.
Our aim is to open the developing world’s tourism trade to the world of online travel distribution and marketing- a sector in which the region has been left far behind- with very little inventory available to the online travel shopper. This situation threatens the sustainability and diversity of Tourism and the communities and environment that it supports.
We hold pro-active business driven conference events and training seminars featuring leading online tourism companies, experts and trainers- as well as regional road-shows targeting the travel trade, destination managers and National and regional tourism offices in all emerging markets, including the Middle East, Asia, Latin America, Eastern Europe and Scandinavia.

The success of our events speaks for itself and is changing the way both the public and private sector do business, manage their resources and market themselves globally, and creating new business relationships with leading international players and technology providers. We work with a range of major international sponsors to be sure that these events are of the highest international standards, as well as accessible and affordable to the complete spectrum of tourism players, including Small to Medium Enterprise (SMEs), Community and Eco-Tourism projects.
Our sponsor partners to date have included major global brands includingMicrosoft, VISA, Safaricom, Vodacom and Coca-Cola and many more together with regional tourism and ICT authorities. Our events have been attended and opened by Ministers and Vice Presidents- and attended by a diverse range of tourism players, from Multinational CEOs to University tourism students.

This article is quoted from E-TOURISM FRONTIERS.

The article is uploaded by Majbritt Magnussen, administrator on ‘Views On Tourism’. Please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage a sustainable tourism development in Bangladesh and South Asia. Read more about this group and how to become a member here.

Posted in Best practice, Development, Education and qualification, IT, Market knowledge.

Tagged with , , , , .

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By Majbritt Magnussen – May 13, 2013

TRAVEL SOCIAL NETWORKS

E-tourism_WAYNSome Useful Links

Travelling is an intensely social activity- it’s all about getting out and interacting with the world- and with other travellers- so it is no surprise that travel has become an important part of Web 2.0 social networking culture. Travellers will increasingly turn online for advice, recommendations and contacts provided by their fellow travellers and social network contacts. User generated travel content, reviews and information- often provided directly from travellers during their trip is seen as vastly more credible, reliable and personal than content from a travel supplier or destination website. You will find more and more clients are reaching you via links provided by members of their social networks.

In addition to popular social networks such as FaceBook and Twitter the following are popular travel based social networks:

The biggest and best social network for travellers is without doubt WAYN (Where Are You Now?)- which allows travellers to converse, share experiences and opinions online. This phenomenally popular site grew from 45,000 to 4.1 million members in one year (2006) and now has over 15 million members.

E-tourism_WAYNWAYN enables its users to create a profile and upload photos. Users can then search for like-minded travellers and link them to their profiles. Members can then send and receive messages to their online friends using email, discussion forums, eCards, SMS and WAYN instant messaging.
WAYN allows users to locate visually where each of their friends is situated around the world- and to thereby find out more about a destination they wish to visit, finding another member online from that destination and getting a first hand summary of what to do, what to see and what to consider when visiting, and they can also find out which friends have already visited a certain destination so they can get quick travel tips and ideas.

E-tourism_tripadvisor_logoTrip Advisor specializes in travel reviews. The site allows users to both read user reviews of hotels and destinations and to publish their own- in order to make a much educated decision about where they stay and what they do. User reviews of this nature have become an integral part of travel research and sales and a positive Trip Advisor review is a powerful marketing tool- and a negative review can be an excellent way to be educate about your own product and address negative issues. The amount of reviews on the site rose sharply from 10 to 15 million in 2007-2008 and there are also now user voted awards programmes for destinations.
Many destinations are now partnering with Trip Advisor to access and utilize their reviews. Destination websites can now embed the latest travel photos and updated reviews in their own sites via a free, simple to use Review Widget.

Lonely Planet- best known for their budget friendly travel guides, have created an online forum for travellers called The Thorn Tree – named after the famous cafe in Nairobi where travellers leave messages for one another posted at the base of a tree, now re-created virtually. The focus here is on discussion on destinations and advice for fellow travellers, a trusted and powerful form of online word of mouth.

E-tourism_lonely_planet_logoThere are also links to related Lonely Planet guides and products for sale, travel stories and video- and to the highly successful Blue List. This feature allows users to give their recommendations for the best hotels, tours, destinations and experiences which can then be tagged and aggregated into “Best Of…” lists. Content can be searched by an easy, intuitive “tag cloud” system.

A good collection of blogs, searchable by destination or subject, can be found at Travel Blog complete with photos, forums and online services.

Backpacker Focussed Ball of Dirt lets independent travellers publish their itineraries online and update it along the way with blogs, maps, photos and video- and to stay in touch with friends and family at home.

For online tourism professionals- join TravelMole. This a global online community for the travel and tourism industry. Its aim is to bring together travel professionals by providing the relevant news and services they need in their day to day work. Their website provides travel and tourism professionals via daily trade news reports, networking and job opportunities, topical discussion, searchable archives and reference directories, as well as free newswire bulletins.

etourismfrontiers E-Tourism Frontiers Resources
Staying ahead of the game in the dynamic world of e-tourism can be a real challenge, especially for those of us in emerging markets. E-Tourism Frontiers aims to provide tourism and ICT professionals with the resources and guidance they need to succeed online. The material in this section is a general overview of the topics covered and resources provided in our training courses.

To gain full understanding and make maximum use of these resources, join on of our training seminars, which provide attendees with intensive hands training in online sales, marketing and management skills for both destinations and tourism companies. Our trainers are experienced professionals with extensive experience working in online tourism around the world, including first hand experience of working in emerging markets. We use live demonstrations of working websites and technologies and will give you the skills, resources and support to begin making changes to your business and use the web to improve your organization and business. For full information on our training seminars please see our training section.

The following is a basic overview of the topics that we cover, complete with more information and advice on each area:
What Does Social Media mean for Tourism?.
Online Travel Trends.
Social Networking and Travel.
Travel Social Networks.
New Technologies for Tourism.
Tourism eMarketing.
Destination Management.
Customer Relations Management (CRM).
Gathering Customer Data.
Email Marketing.
Website Design & Management.
E-Commerce.
Search Engine Optimization (SEO).
Web Content.
Content Management Systems.
Online Advertising.

E-TOURISM FRONTIERS Who We Are
E-Tourism Frontiers is a global programme to develop online tourism in emerging markets around the world.
Our aim is to open the developing world’s tourism trade to the world of online travel distribution and marketing- a sector in which the region has been left far behind- with very little inventory available to the online travel shopper. This situation threatens the sustainability and diversity of Tourism and the communities and environment that it supports.
We hold pro-active business driven conference events and training seminars featuring leading online tourism companies, experts and trainers- as well as regional road-shows targeting the travel trade, destination managers and National and regional tourism offices in all emerging markets, including the Middle East, Asia, Latin America, Eastern Europe and Scandinavia.

The success of our events speaks for itself and is changing the way both the public and private sector do business, manage their resources and market themselves globally, and creating new business relationships with leading international players and technology providers. We work with a range of major international sponsors to be sure that these events are of the highest international standards, as well as accessible and affordable to the complete spectrum of tourism players, including Small to Medium Enterprise (SMEs), Community and Eco-Tourism projects.
Our sponsor partners to date have included major global brands includingMicrosoft, VISA, Safaricom, Vodacom and Coca-Cola and many more together with regional tourism and ICT authorities. Our events have been attended and opened by Ministers and Vice Presidents- and attended by a diverse range of tourism players, from Multinational CEOs to University tourism students.

This article is quoted from E-TOURISM FRONTIERS.

The article is uploaded by Majbritt Magnussen, administrator on ‘Views On Tourism’. Please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage a sustainable tourism development in Bangladesh and South Asia. Read more about this group and how to become a member here.

Posted in Best practice, Customer opinions, Development, Education and qualification, IT, Market knowledge, Performance and management, Sale and marketing, Sustainability.

Tagged with , , , , , , .

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By Majbritt Magnussen – May 12, 2013

SOCIAL NETWORKING AND TRAVEL

E-tourism_social_networking_and _travelThe New Travel guide- Users

Travellers are increasingly turning to their peers as a valued source of information, guidance and recommendation. User-generated content influences over US$10 billion a year in online travel sales, with consumers finding User-Generated Content (UGC) more credible than professional reviews or information from travel companies. Websites where consumers can read travel journals and reviews of hotels, cruise ships and attractions written by fellow travellers are rapidly gaining popularity.

Travelling is an intensely social activity- it’s all about getting out and interacting with the world- and with other travellers- so it is no surprise that travel has become an important part of Web 2.0 social networking culture. Travellers will increasingly turn online for advice, recommendations and contacts provided by their fellow travellers and social network contacts- both via sites such as Trip Advisor and general social networks- and may simply search Twitter to see what people are saying about a particular desination right now.
User generated travel content, reviews and information- often provided directly from travellers during their trip is seen as vastly more credible, reliable and personal than content from a travel supplier or destination website. You will find more and more clients are reaching you via links provided by members of their social networks.

The effect of social networking is hugely increased through blogging and the use of tagging, both of which serve to enlarge the global community of users who are focused on a particular subject. The power of social networking is also getting recognition from advertising executives. While they still consider search engines to be very effective and, indeed, the most effective online medium, social networking comes through very strongly, particularly if online video and blogs are combined with it. Another aspect of social networking is the enormous growth in the use of video. This is particularly helpful to DMOs in their task of communicating the essence of their Destination remotely.

About 44% of US consumers will use social networking at least once a month according to eMarketer. Although Facebook and Twitter will continue to dominate the market, changes are afoot that will extend social networking activities beyond a single destination site and into many other facets of the consumer Internet experience.

Profiles will eventually become portable, meaning consumers need only create one profile and be able to use it in many places on the Web. Small applications or “widgets” that today work with only one social networking destination site will be designed on an open platform, extending their reach. Activities such as online shopping, searching and even sending e-mail will be enhanced with social networking features. Social networking will remain a key online activity.

etourismfrontiers E-Tourism Frontiers Resources
Staying ahead of the game in the dynamic world of e-tourism can be a real challenge, especially for those of us in emerging markets. E-Tourism Frontiers aims to provide tourism and ICT professionals with the resources and guidance they need to succeed online. The material in this section is a general overview of the topics covered and resources provided in our training courses.

To gain full understanding and make maximum use of these resources, join on of our training seminars, which provide attendees with intensive hands training in online sales, marketing and management skills for both destinations and tourism companies. Our trainers are experienced professionals with extensive experience working in online tourism around the world, including first hand experience of working in emerging markets. We use live demonstrations of working websites and technologies and will give you the skills, resources and support to begin making changes to your business and use the web to improve your organization and business. For full information on our training seminars please see our training section.

The following is a basic overview of the topics that we cover, complete with more information and advice on each area:
What Does Social Media mean for Tourism?.
Online Travel Trends.
Social Networking and Travel.
Travel Social Networks.
New Technologies for Tourism.
Tourism eMarketing.
Destination Management.
Customer Relations Management (CRM).
Gathering Customer Data.
Email Marketing.
Website Design & Management.
E-Commerce.
Search Engine Optimization (SEO).
Web Content.
Content Management Systems.
Online Advertising.

E-TOURISM FRONTIERS Who We Are
E-Tourism Frontiers is a global programme to develop online tourism in emerging markets around the world.
Our aim is to open the developing world’s tourism trade to the world of online travel distribution and marketing- a sector in which the region has been left far behind- with very little inventory available to the online travel shopper. This situation threatens the sustainability and diversity of Tourism and the communities and environment that it supports.
We hold pro-active business driven conference events and training seminars featuring leading online tourism companies, experts and trainers- as well as regional road-shows targeting the travel trade, destination managers and National and regional tourism offices in all emerging markets, including the Middle East, Asia, Latin America, Eastern Europe and Scandinavia.

The success of our events speaks for itself and is changing the way both the public and private sector do business, manage their resources and market themselves globally, and creating new business relationships with leading international players and technology providers. We work with a range of major international sponsors to be sure that these events are of the highest international standards, as well as accessible and affordable to the complete spectrum of tourism players, including Small to Medium Enterprise (SMEs), Community and Eco-Tourism projects.
Our sponsor partners to date have included major global brands includingMicrosoft, VISA, Safaricom, Vodacom and Coca-Cola and many more together with regional tourism and ICT authorities. Our events have been attended and opened by Ministers and Vice Presidents- and attended by a diverse range of tourism players, from Multinational CEOs to University tourism students.

This article is quoted from E-TOURISM FRONTIERS.

The article is uploaded by Majbritt Magnussen, administrator on ‘Views On Tourism’. Please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage a sustainable tourism development in Bangladesh and South Asia. Read more about this group and how to become a member here.

Posted in Best practice, Cooperation and network, Development, Education and qualification, IT, Market knowledge, Performance and management, Sustainability.

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No comments

By Majbritt Magnussen – May 10, 2013

ONLINE TRAVEL TRENDS

E-tourism_online_travel_trendsData for Development

An awareness of current travel trends helps you strategically plan to market and develop your business. In the competitive online marketplace, a knowledge of the travel scene and current and future developments will help you spend wisely to maximize your sales. Fortunately, in the information rich world of online tourism- there is plenty of data being continuously gathered, analysed and published. The best way to access and utilize is this data is to seek out the work of online travel research professionals.
Unfortunately, there is a general lack of active and updated information about tourism in most emerging markets- and even more so online tourism. We recognize that if E-Tourism is to become a feasible and sustainable part of our tourism sectors, there is a need to produce and publish appropriate African based research that can be used to qualify strategic plans and lobby for redistribution of budgets, while identifying challenges and potential solutions. We are currently planning in conjunction with Wayn.com and local partners to reverse this situation and carry out specific research into market penetration, tourist demographics and the potential for emerging tourist products in the modern online market. Good sources for online data, trends and analysis include Travel Mole, E-Marketer and PhocusWright.

The information that follows is gathered from the excellent New Media Review published by the European Travel Commission.

There are an estimated 1.2 billion internet users or more, globally. There has been substantial growth in all world regions, particularly in Asia and the Pacific, which, over seven years, has moved from third position (with about 100 million users), to top position with over 400 million. Current forecasts suggest 1.5 billion people with Internet access in 2011.

Broadband, a critical factor in the use of the internet for travel and tourism, has and will grow at a particularly fast rate. Future growth will be driven predominantly by wireless usage, especially in Asia and the Pacific.

In all major markets worldwide, web search is now more important than personal recommendation. Other research confirms the domination of the internet as a source of information. For example, in Europe, the internet is the most important information source, although the travel trade is still very important in terms of travel sales.

In overall number of internet users, the USA is now well behind both Europe and Asia and the Pacific, but it is still the leading world region for online commerce in travel. This would appear to be primarily a function of the maturity of the market. The USA was the early adopter of the internet and substantial online sales took about five years to develop. Europe is following three to four years behind the USA, and Asia and the Pacific about the same again.

Online travel sales have surpassed offline sales in the US, a trend that is now being in Europe and Asia- with online travel sales exceeding US$100 Billion in annual sales making travel inventory the top selling product online. In the USA, online travel buyers are increasingly going direct to the websites of the tourism suppliers, rather than using online travel agencies. The reason is that suppliers’ sites have improved markedly and often now include ‘lowest price guarantees’, in a belated attempt to claw business back from the online intermediaries who dominated the market in the early years.

In Europe, the situation varies markedly between the different countries, with the travel agency share varying from nearly two-thirds in Sweden and Italy to well under a third in Denmark, Germany and France.

The preference for User Generated Content (UGC) is now dominating web habits. Some 70% of Internet content is forecast to be created by individuals as opposed to publishers and brands within three years. UGC is set to rapidly shift from a budding consumer trend to a serious business over the next five years. Despite the ongoing challenges facing UGC sites to find a business model that works, and despite continued hesitancy among some major brands to even go near the explosive space, eMarketer predicts that category leaders such as YouTube, MySpace, Facebook and Photobucket will lead the charge in terms of legitimizing the medium over the next five years.

The nearly tenfold increase in UGC advertising spending in the US reflects optimism in the ability of companies like YouTube, MySpace and Facebook to continue to build and retain vast audiences. Plus, users have shown no indication that creating their own Web content for others to consume is a passing fad, found eMarketer. By 2011, the researcher estimates there will be 95 million Web users creating content online, up from 64 million in 2006.

This is reflective of the new Web 2.0 environment, fuelled by content and driven by Social Networking. About 44% of US consumers will use social networking at least once a month, according to eMarketer. Although MySpace and Facebook will continue to dominate the market, changes are afoot that will extend social networking activities beyond a single destination site and into many other facets of the consumer Internet experience.

Profiles will eventually become portable, meaning consumers need only create one profile and be able to use it in many places on the Web. Small applications or “widgets” that today work with only one social networking destination site will be designed on an open platform, extending their reach. Activities such as online shopping, searching and even sending e-mail will be enhanced with social networking features. Social networking will remain a key online activity regardless of the individual performance of MySpace or Facebook.

Although targeted advertising is getting the lion’s share of attention and will continue to be important in 2008, other forms of social network marketing, such as search advertising, widgets and e-commerce, will draw increased marketer interest. Additionally, self-serve advertising systems will create a new market for local and small businesses to promote themselves via social networks.

etourismfrontiers E-Tourism Frontiers Resources
Staying ahead of the game in the dynamic world of e-tourism can be a real challenge, especially for those of us in emerging markets. E-Tourism Frontiers aims to provide tourism and ICT professionals with the resources and guidance they need to succeed online. The material in this section is a general overview of the topics covered and resources provided in our training courses.

To gain full understanding and make maximum use of these resources, join on of our training seminars, which provide attendees with intensive hands training in online sales, marketing and management skills for both destinations and tourism companies. Our trainers are experienced professionals with extensive experience working in online tourism around the world, including first hand experience of working in emerging markets. We use live demonstrations of working websites and technologies and will give you the skills, resources and support to begin making changes to your business and use the web to improve your organization and business. For full information on our training seminars please see our training section.

The following is a basic overview of the topics that we cover, complete with more information and advice on each area:
What Does Social Media mean for Tourism?.
Online Travel Trends.
Social Networking and Travel.
Travel Social Networks.
New Technologies for Tourism.
Tourism eMarketing.
Destination Management.
Customer Relations Management (CRM).
Gathering Customer Data.
Email Marketing.
Website Design & Management.
E-Commerce.
Search Engine Optimization (SEO).
Web Content.
Content Management Systems.
Online Advertising.

E-TOURISM FRONTIERS Who We Are
E-Tourism Frontiers is a global programme to develop online tourism in emerging markets around the world.
Our aim is to open the developing world’s tourism trade to the world of online travel distribution and marketing- a sector in which the region has been left far behind- with very little inventory available to the online travel shopper. This situation threatens the sustainability and diversity of Tourism and the communities and environment that it supports.
We hold pro-active business driven conference events and training seminars featuring leading online tourism companies, experts and trainers- as well as regional road-shows targeting the travel trade, destination managers and National and regional tourism offices in all emerging markets, including the Middle East, Asia, Latin America, Eastern Europe and Scandinavia.

The success of our events speaks for itself and is changing the way both the public and private sector do business, manage their resources and market themselves globally, and creating new business relationships with leading international players and technology providers. We work with a range of major international sponsors to be sure that these events are of the highest international standards, as well as accessible and affordable to the complete spectrum of tourism players, including Small to Medium Enterprise (SMEs), Community and Eco-Tourism projects.
Our sponsor partners to date have included major global brands includingMicrosoft, VISA, Safaricom, Vodacom and Coca-Cola and many more together with regional tourism and ICT authorities. Our events have been attended and opened by Ministers and Vice Presidents- and attended by a diverse range of tourism players, from Multinational CEOs to University tourism students.

This article is quoted from E-TOURISM FRONTIERS.

The article is uploaded by Majbritt Magnussen, administrator on ‘Views On Tourism’. Please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage a sustainable tourism development in Bangladesh and South Asia. Read more about this group and how to become a member here.

Posted in Best practice, Development, Education and qualification, IT, Market knowledge, Sale and marketing, Sustainability.

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By Majbritt Magnussen – May 6, 2013

WHAT DOES SOCIAL MEDIA MEAN FOR TOURISM?

E-tourism_social_media It’s All About Connections

It is vital that the Tourism Sector in emergeing markets be aware of the changes to the way the internet is being used around the world- and the implications this has for the way travel is distributed, marketed and sold. We have now entered the second wave of the web- commonly called Web 2.0. After a decade of gathering information online- we are now beginning to actually use it in our every day lives- as less of a tool and more of a lifestyle accessory. Web 2.0 is the participatory internet. This revolution was created by the programming language XML (extensible markup language) which has changed the way the web works. This new way of coding the web has meant that content can now be freed from the restraints of form and structure, allowing content to be shared, published and distributed without its surrounding web page format.

This has revolutionized the Internet and created an open database driven internet that allows user to utilize and manipulate (but also create and upload) content without knowledge of online programming or process. This has made content the driver and core asset of the web- and has made rich, flexible, customizable and web friendly content extremely valuable.

In a Web 2.0 environment content is

• The most important part of any online presence
• Able to be easily aggregated, categorized and sorted
• Sharable via varying channels and formats
• Often generated directly by the user
• Increasingly highly visual, with less text and more images and video

Information can be linked, related or connected by content alone- and this has significantly changed the way content is accessed, as users move away from searching and selecting from lists in a linear journey from enquiry to result. Users may see information aggregated in a personalized site, updated by a syndication system, and tagged, reviewed or updated by other users. The web is now often mapped by ‘tag clouds’ in which masses of relevancy-weighted information surround an initial point of interest.

The organization and structure of the web is largely defined and managed by its users. ‘ Tagging’ means applying labels to web content that describe it. This makes them searchable and sort-able by users. Tags can be applied by both suppliers and users- if a site allows them to. Popular Web 2.0 sites such as YouTube, Flickr and Gmail, work on user tagging systems. Increasingly, tagging and recognition of users identities via cookies means that XML websites are increasingly tailored to the users and that users each have a completely different experience of the website, making it their version of the site.

This environment of manageable, categorized content also allows XML to facilitate data exchange- which means that we can combine data from different sources into a single web page or application. This process is known as ‘Mashing’ and has become very important to tourism by allowing user generated content (UGC) to be embedded into supplier sites. The mashing of tourism content and links into online maps has created huge opportunities for the promotion and management of tourism resources in a highly visual and interactive manner.

With users effectively controlling the web, and gathering, combining and using data in their everyday lives- it is inevitable that creation of content by users has become widespread- and web logs ‘blogs’ are now being published at the rate of one very half second. Photo sharing and video logs ‘vlogs’ are now also becoming popular. People are increasingly being connected to each other online by sharing information and are forming social relationships with people who share common interests. The limitless scope of these relationships has created vast social networks of connected users- and the term social networking describes this highly personal, data driven form of interaction.

Personal sites such as Myspace and Facebook have become a part of many peoples’ everyday lives- a centre for extending, updating and managing the content within their social network. The implications for tourism in such an online environment are vast. Potential travellers now have access to vast repositories of travel information, reviews and multimedia, often generated by members of social networks they are part of, and published and shared without bias or vested interest. Travelling is largely a social activity, especially for the youth and independent travel market- and travel networks such as WAYN (Where Are You Now) allow users to interact, share information, advice and reviews while they are travelling. It is little wonder that this information is viewed as more credible and reliable than promotional information or official destination information- and is now a vital ingredient in the decision making processes for travel.

As social network marketing becomes widespread, many destinations and suppliers are forming partnerships with UGC aggregators and publishers to share and mash content. This content plays a major role in awareness and selection of destinations and travel suppliers, and is a key element in the distribution chain. With this decision made, web users are now using the web to book their travel. This can be done directly with suppliers, or via Online Intermediaries- which are essentially web evolved travel agencies. Intermediaries provide access to huge databases of customizable travel inventory that allow users to design and build a completely personalized trip via ‘dynamic packaging’. Alternatively, meta-search sites- such as kayak.com will allow the user to search across multiple supplier sites to aggregate and compare products by cost, quality or other personal preferences.

Achieving this means having XML enabled supplier sites or destination management systems that can provide realtime access to inventory of rooms, seats and travel product, supported by the ability to transact via e-commerce.

etourismfrontiers E-Tourism Frontiers Resources
Staying ahead of the game in the dynamic world of e-tourism can be a real challenge, especially for those of us in emerging markets. E-Tourism Frontiers aims to provide tourism and ICT professionals with the resources and guidance they need to succeed online. The material in this section is a general overview of the topics covered and resources provided in our training courses.

To gain full understanding and make maximum use of these resources, join on of our training seminars, which provide attendees with intensive hands training in online sales, marketing and management skills for both destinations and tourism companies. Our trainers are experienced professionals with extensive experience working in online tourism around the world, including first hand experience of working in emerging markets. We use live demonstrations of working websites and technologies and will give you the skills, resources and support to begin making changes to your business and use the web to improve your organization and business. For full information on our training seminars please see our training section.

The following is a basic overview of the topics that we cover, complete with more information and advice on each area:
What Does Social Media mean for Tourism?.
Online Travel Trends.
Social Networking and Travel.
Travel Social Networks.
New Technologies for Tourism.
Tourism eMarketing.
Destination Management.
Customer Relations Management (CRM).
Gathering Customer Data.
Email Marketing.
Website Design & Management.
E-Commerce.
Search Engine Optimization (SEO).
Web Content.
Content Management Systems.
Online Advertising.

E-TOURISM FRONTIERS Who We Are
E-Tourism Frontiers is a global programme to develop online tourism in emerging markets around the world.
Our aim is to open the developing world’s tourism trade to the world of online travel distribution and marketing- a sector in which the region has been left far behind- with very little inventory available to the online travel shopper. This situation threatens the sustainability and diversity of Tourism and the communities and environment that it supports.
We hold pro-active business driven conference events and training seminars featuring leading online tourism companies, experts and trainers- as well as regional road-shows targeting the travel trade, destination managers and National and regional tourism offices in all emerging markets, including the Middle East, Asia, Latin America, Eastern Europe and Scandinavia.

The success of our events speaks for itself and is changing the way both the public and private sector do business, manage their resources and market themselves globally, and creating new business relationships with leading international players and technology providers. We work with a range of major international sponsors to be sure that these events are of the highest international standards, as well as accessible and affordable to the complete spectrum of tourism players, including Small to Medium Enterprise (SMEs), Community and Eco-Tourism projects.
Our sponsor partners to date have included major global brands includingMicrosoft, VISA, Safaricom, Vodacom and Coca-Cola and many more together with regional tourism and ICT authorities. Our events have been attended and opened by Ministers and Vice Presidents- and attended by a diverse range of tourism players, from Multinational CEOs to University tourism students.

This article is quoted from E-TOURISM FRONTIERS.

The article is uploaded by Majbritt Magnussen, administrator on ‘Views On Tourism’. Please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage a sustainable tourism development in Bangladesh and South Asia. Read more about this group and how to become a member here.

Posted in Best practice, Development, Education and qualification, IT, Market knowledge, Performance and management, Sale and marketing.

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By Majbritt Magnussen – May 4, 2013

A surprising map of the countries that are most and least welcoming to foreigners

openness4

Buried several hundred pages into a new World Economic Forum report on global tourism, past the sections on air travel infrastructure and physician density (by which they mean the number of physicians per capita, not the mass-per-cubic-meter of individual doctors), are some very interesting numbers. The WEF has compiled survey data from 140 countries estimating the attitude of each countries’ population toward foreign visitors.

The results, mapped out above, seem significant beyond just tourism. Red countries are less welcoming to foreign visitors, according to the data; blue countries are more welcoming. Click the map (or here) to enlarge the image.

The WEF gathered the data from late 2011 through late 2012 by asking respondents, “How welcome are foreign visitors in your country?” The WEF explains that the survey results are meant to help “measure the extent to which a country and society are open to tourism and foreign visitors.”

According to the data, the top three most welcoming countries for foreigners are, in order: Iceland, New Zealand and Morocco. Other high-ranking countries include the rich and peaceful of the Western world (Ireland, Canada, Austria), a few tourist havens (Thailand, United Arab Emirates), and, for some reason, big parts of West Africa.

The three countries least welcoming to foreigners are, in order: Bolivia, Venezuela and Russia. Other poorly ranked countries include the more troubled states of the greater Middle East (Iran, Pakistan, Saudi Arabia), Eastern Europe and two East Asian states I was very surprised to see so near the bottom: China and South Korea.

Part of what makes these data so interesting is that there is no easy “grand unifying theory” that I can see, no single variable that explains the outcomes. It’s not wealth or GDP per capita: that would not explain why South Korea ranks so low, or the variance among rich Western states. It’s certainly not the number of foreign visitors: the mid-ranking United States and low-ranked China have some of the world’s highest rates of foreign tourism.

If anything, maybe what’s interesting about this map is the degree to which it seems to cut against common American perceptions of the world. Although there are definitely some Middle Eastern states in the red here, the region actually scores pretty well. Tourism-friendly Morocco is no surprise, but you might not have expected to see Yemen ranked above Sweden and Belgium.

Western Europe is generally friendly toward foreigners but, perhaps because of the touchy politics around immigration there, ranks alongside much of sub-Saharan Africa. The United States, the land of the Statue of Liberty and “give us your tired, your poor, your huddled masses yearning to breathe free,” ranks 102nd out of 140 countries, well below much of the Middle East.

One thing I’m struck by, in trying to puzzle out this map, is the apparent correlation between unfriendliness to foreigners and nationalism. That would maybe help to explain the low ratings for China and South Korea (although there are other possible factors here, including race) and for Russia. It might also help to explain why the United States, Germany and Japan — three countries with strongly nationalist histories — rank below other wealthy nations.

The nationalism theory makes a bit more sense when we look region-to-region. In Latin America, for example, a region generally friendly to foreigners, three countries stand out: Bolivia, Ecuador and Venezuela. All three have governments that could be fairly described as nationalistic. It also makes some sense in the Middle East, where Saudi Arabia and Iran rank poorly among countries that generally court foreign tourism.

But there are reasons to think my theory might be wrong: it doesn’t explain why Denmark, a rich Western European country, is so much redder than its neighbors, for example; nor does it explain the variation in southern Africa.

What do you think explains the trends on this map? Weigh in somewhere in the comments or on Twitter/Facebook, and I’ll try to pull in any interesting theories.

This article is quoted from The Washington Post .

http://www.washingtonpost.com/blogs/worldviews/wp/2013/03/21/a-fascinating-map-of-countries-color-coded-by-their-openness-to-foreigners/

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

Posted in Africa, Americas, Asia, Asia Pacific, BRIC, Caribbean, Central America, Customer opinions, Development, Europe, Market knowledge, Middle East, N11, North Africa, North America, Northeast Asia, Oceania, South America, South Asia, Southeast Asia, Sub Saharan, World.

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By Majbritt Magnussen – April 4, 2013

GlobalGiving

GlobalgivingGlobalGiving connects you to the causes and countries you care about. You select projects you want to support, make a tax-deductible contribution, and get regular progress updates – so you can see how your gift is making a difference.

Our Vision Unleash the potential of people around the world to make positive change happen.

Our Mission Build an efficient, open, thriving marketplace that connects people who have community and world-changing ideas with people who can support them.

Why give through GlobalGiving? GlobalGiving is changing the way people give, offering donors a transparent, high-impact giving experience. You choose where you want your money to go, and we get it there, quickly and efficiently.
GlobalGiving enables you to fund the underdog. We give access to new sources of funds to creative ideas and projects that might never be funded through traditional structures and development and philanthropy approaches.
But just because you can fund the underdog, doesn’t mean you’re taking undue risk. We have a tested due diligence process, and make sure donors get feedback about how their contributions have been put to work and the results achieved – with satisfaction guaranteed through the GlobalGiving Guarantee.
The projects on GlobalGiving go through a rigorous due diligence review, satisfy IRS guidelines for international grant-making and tax deductibility, and follow Treasury Department guidelines for anti-terrorism.

About GlobalGiving All donations go through the GlobalGiving Foundation, a registered 501(c)3 organization, which receives a nominal 15% fulfillment fee. This helps cover the cost of operating GlobalGiving – finding and vetting projects, providing training and support to project leaders, attracting donors, and maintaining an innovative, informative web presence. It also includes the fees assessed by vendors for credit card processing, wires, etc.
Most donors choose to make an incremental contribution at checkout to cover this fee and ensure that 100% of their donation goes to the project(s) that they have selected to support. This results in an average of 90% of all funds donated getting to the grassroots project(s) selected.
We also provide businesses and other organizations with custom giving services and help them with their specific giving needs. Some of our corporate partners include Dell, Gap, Pepsi, Nike, and Neutrogena. Learn more.

How can I get my project on GlobalGiving?When you work with GlobalGiving, we help your organization raise money to implement specific projects. You may be building a school or providing medical services to women or doing any number of activities.
Because GlobalGiving donors cover the costs of a specific project, the funds they give do not support your organization’s overhead and administrative fees.
There are many benefits to becoming part of the GlobalGiving community. We provide our partners with access to new donors, online fundraising training, media exposure and a cost-effective online fundraising platform, just to name a few.
If you are interested in listing a project on GlobalGiving, learn more at our project nomination page . Join us! We’d love to have you.

Our history In 1997, World Bank executives Mari Kuraishi and Dennis Whittle were asked to develop innovative ways to combat poverty. They created the World Bank’s Development Marketplace, a first-of-its-kind event where people from around the world competed for World Bank funds. The event’s success unveiled the enormous potential of a global marketplace for philanthropy, and participants asked for a real marketplace that was open year round and operated virtually. Mari and Dennis saw the brilliance of this idea, left the World Bank and launched GlobalGiving.
GlobalGiving was launched as unique collaboration between two entities: the GlobalGiving Foundation (GGF), a US 501(c)3 registered non-profit and a Delaware corporation, ManyFutures, Inc (MFI). In December 2008, GGF acquired over 98% of outstanding shares in MFI, making MFI a formal subsidiary of GGF. To streamline operations and prepare for future growth, GGF has consolidated all operations under direct Foundation management.
Ready to give? Find a project and choose your way to change the world.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’. The article is quoted from the GlobalGiving.

Posted in Best practice, Cooperation and network, Development, Sustainability, World.

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By Majbritt Magnussen – March 15, 2013

WTTC Regional Reports 2012

_MG_4542WTTC Regional Reports 2012 cover the following areas: Africa, APEC Region, Americas, Asia Pacific, BRIC, BRIC and N11, Caribbean, Europe, European Union, Latin America, Mediterranean, Middle East, N11, North Africa, Northeast Asia, North America, Oceania, OECD, Other Oceania, Southeast Asia, Sub-Saharan Africa, South Asia and World.

Follow this link to download WTTC Regional Reports 2012.

About WTTC
The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world’s leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.
WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries, supporting more than 258 million jobs and generating 9.1 per cent of world GDP.

About WTTC research
Measuring the size and growth of the Travel & Tourism sector around the world is challenging, but it is critical for an understanding of its economic contribution. WTTC has developed a complex methodology for producing consistent, comprehensive and comparable estimates for Travel & Tourism’s economic impact across the world, incorporating and compatible with the Tourism Satellite Account: Recommended Methodological Framework (TSA:RMF 2008) approved by the United Nations Statistics Division.
Over the past 20 years, and along with research partners Oxford Economics, WTTC has continually reviewed and enhanced its methodology, developing a system for producing estimates for the economic contribution of Travel & Tourism to 181 countries, 20 regions and the world overall.
These are not strictly Tourism Satellite Accounts (TSAs) – and are not intended to replace country TSAs – but the estimates are derived from official country TSA statistics, where available, as well as other published data, and are complemented by economic modelling, which allows for cross-country benchmarking. For those countries for which no relevant statistics are available, this research provides a starting point for understanding the direct and indirect economic impact of Travel & Tourism and, ultimately, for better long-term planning.

This article is quoted from WTTC .

This article is uploaded by Majbritt Magnussen, administrator on ‘Views On Tourism’.

Posted in Africa, Americas, Asia, Asia Pacific, BRIC, Caribbean, Central America, Development, Europe, Market knowledge, Middle East, N11, North Africa, North America, Northeast Asia, Oceania, Performance and management, Policy, Sale and marketing, South America, South Asia, Southeast Asia, Sub Saharan, World.

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By Majbritt Magnussen – March 13, 2013

E-TOURISM RESOURCES

etourismfrontiersE-Tourism Frontiers Resources
Staying ahead of the game in the dynamic world of e-tourism can be a real challenge, especially for those of us in emerging markets. E-Tourism Frontiers aims to provide tourism and ICT professionals with the resources and guidance they need to succeed online. The material in this section is a general overview of the topics covered and resources provided in our training courses.

To gain full understanding and make maximum use of these resources, join on of our training seminars, which provide attendees with intensive hands training in online sales, marketing and management skills for both destinations and tourism companies. Our trainers are experienced professionals with extensive experience working in online tourism around the world, including first hand experience of working in emerging markets. We use live demonstrations of working websites and technologies and will give you the skills, resources and support to begin making changes to your business and use the web to improve your organization and business. For full information on our training seminars please see our training section.

The following is a basic overview of the topics that we cover, complete with more information and advice on each area:
What Does Social Media mean for Tourism?.
Online Travel Trends.
Social Networking and Travel.
Travel Social Networks.
New Technologies for Tourism.
Tourism eMarketing.
Destination Management.
Customer Relations Management (CRM).
Gathering Customer Data.
Email Marketing.
Website Design & Management.
E-Commerce.
Search Engine Optimization (SEO).
Web Content.
Content Management Systems.
Online Advertising.

E-TOURISM FRONTIERS Who We Are
E-Tourism Frontiers is a global programme to develop online tourism in emerging markets around the world.
Our aim is to open the developing world’s tourism trade to the world of online travel distribution and marketing- a sector in which the region has been left far behind- with very little inventory available to the online travel shopper. This situation threatens the sustainability and diversity of Tourism and the communities and environment that it supports.
We hold pro-active business driven conference events and training seminars featuring leading online tourism companies, experts and trainers- as well as regional road-shows targeting the travel trade, destination managers and National and regional tourism offices in all emerging markets, including the Middle East, Asia, Latin America, Eastern Europe and Scandinavia.

The success of our events speaks for itself and is changing the way both the public and private sector do business, manage their resources and market themselves globally, and creating new business relationships with leading international players and technology providers. We work with a range of major international sponsors to be sure that these events are of the highest international standards, as well as accessible and affordable to the complete spectrum of tourism players, including Small to Medium Enterprise (SMEs), Community and Eco-Tourism projects.
Our sponsor partners to date have included major global brands includingMicrosoft, VISA, Safaricom, Vodacom and Coca-Cola and many more together with regional tourism and ICT authorities. Our events have been attended and opened by Ministers and Vice Presidents- and attended by a diverse range of tourism players, from Multinational CEOs to University tourism students.

This article is quoted from E-TOURISM FRONTIERS. Follow the link to read the original article.

The article is uploaded by Majbritt Magnussen, administrator on ‘Views On Tourism’. Please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage a sustainable tourism development in Bangladesh and South Asia. Read more about this group and how to become a member here.

Posted in Albania, Argentina, Armenia, Asia, Asia Pacific, Austria, Azerbaijan, Bangladesh, Belarus, Belgium, Belize, Best practice, Bhutan, Bolivia, Bosnia Herzegovina, Brazil, Brunei, Bulgaria, Cambodia, Central America, Chile, China, Colombia, Cooperation and network, Costa Rica, Croatia, Customer opinions, Cyprus, Czech Republic, Denmark, Development, Ecuador, Education and qualification, El Salvador, Estonia, Europe, Falkland Islands (UK), Finland, France, French Guiana (France), Germany, Greece, Guatemala, Guyana, Honduras, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, IT, Italy, Jamaica, Japan, Kazakhstan, Korea, Kyrgyzstan, Laos, Latvia, Lithuania, Luxembourg, Macau, Macedonia, Malaysia, Maldives, Malta, Market knowledge, Mexico, Moldova, Montenegro, Myanmar, Nepal, Netherlands, Nicaragua, Northeast Asia, Norway, Pakistan, Panama, Panama, Papua New Guinea, Paraguay, Performance and management, Peru, Philippines, Poland, Policy, Portugal, Romania, Russia, Sale and marketing, Serbia, Singapore, Slovakia, Slovenia, South America, South Asia, South Georgia and the South Sandwich Islands (UK), South Korea, Southeast Asia, Spain, Sri Lanka, Suriname, Sustainability, Sweden, Switzerland, Taiwan, Thailand, Turkey, UK, Ukraine, Uruguay, Venezuela, Vietnam.

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By Majbritt Magnussen – March 10, 2013