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Aussie tourist invasion boosts NZ arrivals

The New Zealand tourism industry is saying ‘thanks a million’ to Australian visitors as it celebrates welcoming one million Australians in a 12-month period. Figures released by Statistics New Zealand show that over one million visitors (1,001,880) arrived from Australia in the year to May 2009. To celebrate, Tourism New Zealand’s ‘Thanks a Million’ promotion is tempting Aussie tourists to enter a draw to win a ‘millionaires holiday’ in New Zealand. The trip includes return business class Air New Zealand tickets and luxury accommodation in some of New Zealand’s top luxury lodges including The Boatshed (Waiheke Island), Treetops Lodge and Wilderness Experience (Rotorua) and Wharekauhau Country Estate (Martinborough) – courtesy of Navigate Oceania. The promotion is running online and is being promoted through New Zealand’s i-SITE information network.

“This record is an important milestone for the New Zealand tourism industry. It shows that the increased focus placed on the Australian market over the last 12 months to offset reductions in other markets has paid off,” said Tourism New Zealand chief executive George Hickton.
Since the 100% Pure New Zealand campaign started 10 years ago the number of Australian arrivals has doubled from just over half a million in the year to May 1999. The Government made an additional $2.5 million of funding available in March specifically for promotional work in Australia. This has resulted in Tourism New Zealand being able to up-weight its marketing from April through to the end of June.
Mr Hickton added, “In partnership with the New Zealand tourism industry we have been able to break through the million Australian visitors in what has been a challenging year.” A favourable exchange rate, good airline capacity and competitive airfares have also been positive factors affecting the Australian market in May, he said.

This article is quoted from the newsletter PATAnews from PATA . The article was originally published on 2009-07-09.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Posted in Australia, Best practice, Cooperation and network, Development, New Zealand, Performance and management, Sale and marketing.

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