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Create your own marketing plan

A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years.
A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors
1. Description of the product or service, including special features
2. Marketing budget, including the advertising and promotional plan
3. Description of the business location, including advantages and disadvantages for marketing
4. Pricing strategy
5. Market Segmentation

Read more on the concept of a marketing plan at Wikipedia

General knowledge on marketing plans Dave Dolak

Sample Marketing Plans Mplans

A business planing site Bplans

Another business planing site How to Start Business

This article is written by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Posted in Performance and management, Sale and marketing.


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