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Daily site traffic DiscoverAmerica.com jumped 254% since it was first launched

DiscoverAmerica.com is celebrating its first year as the Official Travel and Tourism Website of the United States by announcing a slate of content upgrades, site enhancements and money-saving deals to help travellers plan trips to the USA.

Traffic to the site and time spent viewing its content has been very favourable in its first year. Daily site traffic increased 254% overall since its initial launch period in the Summer of 2008. Users have spent more than 3 million minutes researching US trips and have viewed four million pages of travel content.

Unique features of the website include the Activity Finder, which houses information on more than 2,600 activities in 24 popular trip categories, such as art galleries and museums, shopping, food and wine, and beaches and coasts. The Interactive Map tool located on the Places page helps users identify approximate distances between US locales.

Created one year ago under a cooperative agreement between the US Travel Association and the US Department of Commerce-Office of Travel and Tourism Industries, DiscoverAmerica.com is actually a suite of international sites designed for travellers from Canada, Mexico, the U.K., Japan and Germany, the top five markets representing about 75% of all inbound visitation to the United States.

Strategic content partners on DiscoverAmerica.com include official sources such as state tourism offices, convention and visitors bureaus, the US Department of State, the US Department of Homeland Security, American Express, Fodor’s, Google Maps and Weather.com.

This article is quoted from the Tourism ROI Newsletter published on 2009-08.12.

This article is written by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Posted in Cooperation and network, IT, Sale and marketing, USA.


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