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Going for Gold – PATA announces 2009 Awards winners

The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the 2009 PATA Gold Awards, sponsored by the Macau Government Tourist Office. This year the awards recognise the achievements of 24 separate organisations and individuals.

For 2009 there are 23 PATA Gold Awards to be presented, with multiple awards going to Hong Kong Tourism Board, Korea Tourism Organization and Ministry of Tourism, Government of India. The awards ceremony takes place on September 25th during PATA Travel Mart 2009 in Hangzhou, China (PRC).

PATA Grand Awards are presented to the outstanding entries in the four principal categories: Marketing, Education and Training, Environment and Heritage. This year the Grand Awards go to Visa Worldwide Pte. Limited (Marketing); Bintan Resorts (Education and Training), Spice Village Thekkady, India (Environment) and Temple Tree, Malaysia (Heritage).

The Macau Government Tourist Office (MGTO) has generously sponsored the PATA Gold Awards for the past 14 years. MGTO Director João Manuel Costa Antunes said, “Our applause goes to all the winners for their excellent projects. It is inspiring to see such a wide spectrum of organisations and individuals from the tourism industry demonstrating their best in times of adversity. I believe they are encouraging examples for all members of the industry to continue to pursue excellence, innovation and advancement.”

PATA Grand Awards 2009

Education and Training
Education and Employment Assistance Programme
Bintan Resorts

Environment
Spice Village and the Community
Spice Village, Thekkady A Unit of CGH Earth, India

Heritage
Temple Tree – A Resort of Many Cultures
BON TON Sdn Bhd., Malaysia

Marketing
Visa Travel Happy
Visa Worldwide Pte. Limited

PATA Gold Awards 2009

Marketing – Primary Government Destination
2008 Korea, Sparkling Campaign
Korea Tourism Organization

Marketing – Secondary Government Destination
DreamSeason in God’s Own Country Campaign
Kerala

Marketing – Allied Partner
VisitBritain & British Airways Partnership Project
British Tourist Authority

Marketing – Carrier
Cathay Pacific New Cabin Designs Marketing Campaign
Cathay Pacific Airways Ltd., Hong Kong SAR

Marketing – Hospitality
The Taj Mahal Palace & Tower, Mumbai Re-opening Campaign
Taj Hotels Resorts and Palaces, India

Marketing – Industry
Perfect Moments
Kuoni Travel (India) Pvt. Ltd., India

Ecotourism Project
Xizha Eco-tourism Community Project – ‘Same Ancient Town, Different Wuzhen’
China Wuzhen Tourism Development Co., Ltd., China PRC

Environment – Corporate Environmental Programme
‘Together We can Make it’, The Jetwing Eternal Earth Project
JETWING – SRI LANKA

Environmental Education Programme
Environmental Education at Frangipani Langkawi Resort & Spa
Frangipani Langkawi Resort & Spa, Malaysia

Heritage
Mamallapuram
Tamil Nadu Tourism, Chennai, India.

Education and Training
Singapore Specialist Program
Singapore Tourism Board

Marketing Media – Consumer Travel Brochure
Enhancement of the Complete Suite of HKTB Consumer Publications
Hong Kong Tourism Board, Hong Kong SAR

Marketing Media – Travel Advertisement Broadcast Media
Incredible India
Ministry of Tourism, Government of India

Marketing Media – Travel Advertisement Print Media
Malaysia Truly Asia – “Truly more with every visit. It must be Malaysia.”
TBWA-ISC Malaysia

Marketing Media – Travel Poster
Incredible India
Ministry of Tourism, Government of India

Marketing Media Promotional Travel Video
Meetings & Exhibitions Hong Kong (MEHK)
Hong Kong Tourism Board, Hong Kong SAR

Marketing Media – Public Relations Campaign
Enviro.aero – An Industry United
Air Transport Action Group (ATAG), Switzerland

Marketing Media – Web Site
Responsible Tourism Guide to the Mekong, ExploreMekong.org/responsible
US Agency for International Development, ASEAN Competitiveness Enhancement Project, Mekong Tourism, and OPEN Advertising

Marketing Media – E-Newsletter
Creatively Yours
Creative Travel Pvt. Ltd, India

Travel Journalism – Destination Article
Taipei 2.0, by Jennifer Chen
Travel + Leisure Southeast Asia, Thailand

Travel Journalism – Industry Business Article
DMCs defined: The real knights of creativity
TTGmice, September 2008
TTG Asia Media Pte Ltd, Singapore

Travel Journalism – Travel Photograph
Path to the Past
Lester V. Ledesma
Ink Publishing, Singapore

Travel Journalism – Travel Guidebook
Korea, Sparkling 365-365 Reasons to Visit Korea
Korea Tourism Organization

HONORABLE MENTION
Marketing Media – Promotional Travel Video
Experience Macau
Macau Government Tourist Office
Macau SAR

Travel Journalism – Destination Article
Is Baja on the Block? by James Conaway
National Geographic Traveler, November/December 2008, USA

Travel Journalism – Destination Article
Shanghai Surprise by Julie Miller
VIve magazine, April 2008, Australia

This article is quoted from the Tourism ROI Newsletter published on 2009-08.03.

This article is written by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Posted in Asia, Best practice, Market knowledge, Performance and management.


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