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How to reach long distance markets – African example

What can national tourism boards do to improve their country marketing in a far away market? Lead by Huston Travel Marketing Services, tourism players in Africa have joined hands to market their continent to the Scandinavian travel market. Be inspired by this PR approach:

Our first “Seashow” in November 2008 was a resounding success with 21 exhibitors and a total of 260 attendees for the four venues comprising outbound tour operators, incentive Travel companies and Travel agents.
This year, we will be hosting four of the Workshops on board Cruise ships while the ships are in port during the day and then the exhibitors will sail overnight to the next port and do another workshop in the next city. Hence calling it a SEASHOW rather than a ROADSHOW !!!

Spotlight on Africa and Indian ocean Islands Workshops

This year in Nordic countries 16-19 November 2009

Countries being promoted at the workshops:
SOUTH AFRICA, ZAMBIA, ZANZIBAR, KENYA, UGANDA, BOTSWANA, NAMIBIA, MALAWI, ZIMBABWE, MAURITIUS, SEYCHELLES, TANZANIA, CAPE VERDE ISLANDS, MADAGASCAR, RWANDA, ETHIOPIA AND NORTH AFRICA.

This information is quoted from spotlight workshops campagne . Click here to go to Houston Marketing . For more information, please contact wwtourism at anneli@wwtourism.org.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Posted in Africa, Best practice, Cooperation and network, Denmark, Finland, Norway, Performance and management, Sale and marketing, Sweden.


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