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Non-profit organization offer first global sustainable tourism eco-certification program

Sustainable Travel International (STI), the global non-profit leader in providing sustainable business solutions for the tourism industry, is pleased to announce the formal launch of STEP 2.0 — the new and improved version of our
Sustainable Tourism Eco-certification Program™.

STEP is the first global sustainable tourism eco-certification program offered by a non-profit organization. As the travel and tourism industry embraces eco-certification, we are excited to announce that our “next generation” version has been streamlined for a more user-friendly and intuitive experience. Designed to be a measurement, management, and educational tool, STEP’s new structure helps travel and tourism providers develop an operational sustainability framework, while being aligned with impending global accreditation.

As a tourism provider, you have a unique opportunity to give your business a competitive edge, while protecting the destinations you serve by becoming eco-certified. STEP is tailored to different sectors of the travel industry, scalable to different sized companies, and is based on the triple bottom line with a clear focus on people, profit, and the planet.

Recent research suggests that consumers are not only looking for environmentally responsible travel providers, but more specifically, for those who can prove they are sustainable. A study conducted by the Natural Marketing Institute shows that more than 40% of Lifestyles of Health and Sustainability (LOHAS) consumers state that they want proof that a company is doing what they claim to be more sustainable. One third of LOHAS consumers want to see third-party verification; further research shows that 85% of consumers looking for verification would like the endorser to be a non-profit organization.

Becoming eco-certified will help you gain consumer and employee trust, and set your business apart from the rest. It’s easier than ever for businesses of all sizes to achieve eco-certification, with new economical pricing (fees start as low as $150 for the Self-assessment tool!) and user-friendly measurement and management criteria that relate directly to daily business operations. In addition, the Self-assessment tool clearly defines objectives and criteria, providing education for your team about best practices. The Self-assessment tool also serves as documentation if your company chooses to pursue third-party audited certification.

To celebrate our launch, STI is offering a 20% discount on Self-Assessment Application and Processing fees. This offer is good only until Friday, June 5th, so act now to start the eco-certification process at a reduced cost!

STI has also recently unveiled the industry’s first Luxury Eco-Certification Standard (LECS) for hotels . LECS is the world’s only voluntary, global sustainable tourism certification program designed specifically for the luxury accommodation sector. It is a comprehensive standard that considers the needs and challenges of operating a new or existing luxury hotel while addressing environmental and social concerns to protect what’s best about the destinations they serve.

LECS is a product of STI’s working knowledge of best practices in the luxury accommodation sector. Focused on the triple bottom line, LECS is positioned to be aligned with impending global accreditation. LECS helps luxury hotels create and implement a measurement and management framework in their move toward sustainability. The program is designed for newcomers and those who already have experience in sustainable business practices.

To learn more about STEP and LECS and how you can start the certification process, please visit our website . Apply for STEP today , and receive 20% off Self-Assessment application and processing fees!

Eco regards,
Brian T. Mullis, President

This article is quoted from the Tourism ROI Newsletter published on 2009-05.27.
This article is written by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Posted in Performance and management, Sale and marketing, Sustainability, World.


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