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PM calls for new tourism ambassadors for New Zealand

New Zealand PM John Key is calling on all citizens to support the tourism industry and become ambassadors for their country. ‘The Great Kiwi Invite’ is a new Tourism New Zealand initiative encouraging New Zealanders to get in touch with friends and family overseas and invite them over for a visit.
As an added incentive, there are also a number of return flights from Air New Zealand ports around the world up for grabs for friends and relatives of New Zealanders who receive the invite. “This campaign is about using one of our best assets, good old fashioned Kiwi hospitality, to help New Zealand’s economy in these tougher times,” says George Hickton, Tourism New Zealand Chief Executive. “It’s the tenth anniversary of the launch of the ‘100% Pure New Zealand’ marketing campaign. It’s been a very successful campaign and we’ve seen some tremendous benefits for New Zealand but the global economic situation has meant that fewer people are travelling worldwide. Now we’re asking Kiwis to get back in touch with friends and family overseas, get them down here and help out.”

This article is quoted from the newsletter PATAnews from PATA . The article was originally published on 2009-08.05.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Posted in Best practice, Cooperation and network, New Zealand, Sale and marketing.


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