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STR Global releases global hotel performance results for March 2009

STR Global releases global hotel performance results for the Americas, Asia/Pacific, Europe, and Middle East/Africa regions for March 2009

Americas Region
The Americas region reported declines in all three key performance metrics when reported in U.S. dollars for March 2009, according to data compiled by STR and STR Global. Occupancy for the region dropped 11.2 percent to 55.7 percent; average daily rate dropped 10.5 percent to US$100.94; and revenue per available room dropped 20.5 percent to US$56.18.

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Europe
The European hotel industry reported mixed year-over-year results when reported in U.S. dollars, euros and British pounds for March 2009, according to data compiled by STR Global. Figures for occupancy, average daily rate and revenue per available room ranged from double-digit losses to single-digit gains, depending on the market and the currency used for comparison.

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Asia/Pacific
Hotels in the Asia/Pacific region reported double-digit decreases when reported in U.S. dollars for all three key performance metrics for February 2009, according to data compiled by STR Global. The Asia/Pacific region’s occupancy dropped 14.4 percent to 60.6 percent; average daily rate declined 19.5 percent to US$117.46; and revenue per available room fell 31.1 percent to US$71.14. “Hotel performance continues to tumble in Asia, with a combination of oversupply and the global economic slowdown wiping out many of the gains made over the previous couple of years,” said James Chappell, managing director of STR Global.

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Middle East/Africa
The Middle East/Africa region reported mixed year-over-year results when reported in U.S. dollars for March 2009, according to data compiled by STR Global. The region’s occupancy dropped 11.0 percent to 66.3 percent; average daily rate decreased 5.6 percent to US$159.04; and revenue per available room decreased 16.0 percent to US$105.51.

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About STR & STR Global: For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London.

For more information, visit STR Global.

This article is quoted from the Tourism ROI Newsletter published on 2009-04.29. The article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Posted in Market knowledge, Performance and management.


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