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Sustainability lacks buzz with some Asia Pacific travellers

Sustainability and carbon footprint reduction are only now taking hold in the Asia Pacific, according to findings published in the latest Travelport retail travel benchmarking survey. The survey reports that ‘while sustainability and carbon footprint reduction may have become buzz words in other parts of the world it is just beginning to take hold in the Asia Pacific region’.

Australia’s travel agents topped the survey for green travel awareness with 31 percent of agencies (more than double the Asia Pacific average) indicating that customers were ‘very concerned’ about sustainable tourism. Singapore customers – both business and leisure – appeared the least concerned about reducing their travel carbon footprint with 53 percent of travel agent respondents indicating that clients were ‘not concerned at all’ about sustainable tourism. Business travellers from Singapore and Taiwan expressed the least interest in paying for sustainable travel, indicating that financial considerations were top of mind.

Media Power Consulting Ltd in conjunction with TravelWeekly China conducted the survey in December 2008 and January 2009 polling more than 240 retail travel agents in the Asia Pacific region from Australia, China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, Taiwan and Thailand.

This article is quoted from the newsletter PATAnews from PATA . The article was originally published on 2009-07-22.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Posted in Asia, Customer opinions, Sustainability.

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