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The Rainforest Alliance

The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour.

Based in New York City, with offices throughout the United States and worldwide, the Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travellers. From large multinational corporations to small, community-based cooperatives, they involve businesses and consumers worldwide in an effort to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily.

For tourism professionals the Rainforest Alliance provides online knowledge on how to adopt eco-friendly practices and promote them to their clients.

I especially want to highlight the report ‘A Practical Guide to Good Practice for Marine-based Tours’. This report is a guide designed to help marine tour operators improve their environmental and social performance, as a way to both contribute to marine conservation and the economic development of coastal communities, and increase their attractiveness to increasingly discerning consumers.

Read more about The Rainforest Alliance or download the report A Practical Guide to Good Practice for Marine-based Tours.

This article is written by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Posted in Best practice, Performance and management, Sale and marketing, Sustainability.

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