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The ‘Why Tourism Matters’ public education campaign in Washington State, USA, features advertisements in local media, public relations and community outreach and cooperative tourism industry communications directed to citizens and business and government leaders.


‘Why Tourism Matters’ was developed and is trademarked by Seattle’s Convention and Visitors Bureau (SCVB). responsible for competitively marketing Seattle as a travel destination. SCVB operates the campaign on behalf of Washington State’s core of private sector destination marketing organizations competitively market their respective cities, counties and regions to leisure travelers and meeting and convention groups. Largely non-profit economic development agencies, these convention and visitor bureaus and chambers of commerce work in tandem with the Washington State Tourism Commission and Washington State Tourism office to jointly position the state as a premier travel destination. Direct visitor spending benefits hotels, retailers, restaurants, attractions, transportation services and other businesses, and supports jobs in throughout the state.

Learn more or be inspired at Why Tourism Matters

This article is written by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Posted in Best practice, Cooperation and network, Development, Education and qualification, Policy, USA.

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