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World’s First Green Hotels Directory Launched

Now Travelers Can Make Online Reservations at Environmentally-Friendly Hotels

SEATTLE, WA, April 22, 2009 –/WORLD-WIRE/– The GreenHotels Directory, the first online reservation system designed for travelers seeking environmentally-friendly hotel accommodations, was launched today by a partnership between Environment News Service and ARES Travel Network. Now, for the first time, business and vacation travelers are able to instantly locate and make online reservations at hotels offering responsible conservation features.

Thousands of hotels have participated in the launch of the GreenHotels Directory initiative and more are being added every day. ARES has documented the environmental contributions of hotels and attractions so that travelers are offered a way to identify green lodging when booking their vacations.

Industry-wide surveys of more than 47,000 hotels have pinpointed quantifiable green features offered by the participating hotel members. Sustainable practices provide comforts away from home to travelers and to the environment.

The GreenHotels Directory online reservation system promotes hotels engaged in green practices, from non-caustic cleaners to recycling to renewable energy.

“We know that travelers care about the environment and they will choose an Earth-friendly product when given the opportunity, said ARES President Alec House. “We also know that many of our partners are focusing on environmentally-friendly practices in order to strengthen our industry’s green impact and we want to share their strides with consumers.”

The GreenHotels Directory has captured the contributions of suppliers and highlighted them in the online booking engine. From platinum level entrepreneurs like the Proximity Hotel to the diverse line of Kimpton Hotels, visitors can recognize environmentally-friendly hotels by the ‘Travel Green’ icon. Clicking the icon opens a summary of that hotel’s sustainable activities in the GreenHotels Directory.

In evaluating members of the GreenHotels Directory, all efforts by each hotel were considered as a whole in building each property’s green identity, rather than using a narrow rating system, which provides relatively few in-depth details about a hotel’s practices.

“Now consumers have detailed information on what each hotel is doing and can make the decision to ‘Travel Green’ wherever they go,” said Jenny Mendoza, ARES Vice President of Marketing.

The Environment News Service, with its worldwide audience of environmental professionals, many of whom travel regularly, recognized the need for an information resource that would allow readers to find comfortable accommodations in responsible hotels.

ENS Managing Editor Jim Crabtree said, “Professionals, activists and journalists working to solve complex environmental problems are often required to travel to conferences and meetings. There is nothing quite so debilitating for people working in this field as having to stay in a hotel that is dramatically over-consuming resources and, generally, offering uncomfortable accommodations.”

“The problem is so pervasive that we determined to do something to address this issue. In our effort to bring about a solution, we sought out ARES and because of their extensive work, formed an instant bonding partnership,” Mr. Crabtree said. “We are delighted to be able to offer our readers and the public at large an easily available, effective resource for lodging that is considerate of the needs of people dedicated to environmental restoration.”

About Environment News Service
The Environment News Service is the original daily international wire service of the environment, publishing since 1990. ENS is independently owned and operated and exists to present late-breaking environmental news in a fair and balanced manner. Knowledgeable writers and correspondents file stories to the central ENS editorial desk. Daily news via email and RSS feed is available from the ENS website

About ARES
Founded in 1995 and based in San Diego, California, ARES provides reservations and ticketing technology to destination marketing organizations, major attractions, travel marketers and hotels. In addition to technology solutions, ARES provides these same organizations with travel product and fulfillment services. These products are sold to the public via the web and through an in-sourced call center. Visit the ARES website.

Visit Green Hotels Directory to view participating hotels across the United States.

Jim Crabtree
Managing Editor
Environment News Service
GreenHotels Directory

Green Advanced Reservation Systems, Inc.
Jenny Mendoza,
Vice President of Marketing

This article is quoted from the Tourism ROI Newsletter published on 2009-04.25.
Uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Posted in Best practice, Cooperation and network, Development, IT, Sale and marketing, Sustainability, USA.

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