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An opportunity to convert the long off-season into the most interesting tourism season, the initiative to form a monsoon tourism Board is on…

TTF – Kolkata, Netaji Indoor Stadium. 02nd Day. 01st August, 2010. 11:00hrs to 13:00hrs.
Media Seminar: Tourism Speciality Product, Indian Monsoons (An EHTTOA Initiative).
Organized by Fair Fest Media and Eastern Himalaya Travel & Tour Operators’ Association.

Background: Very few places in the world witness a monsoon season similar to the Indian Peninsula and Malayan Peninsula. The origin of this monsoon and departure every year is a happening, which has not only blessed these two peninsulas with a unique biodiversity, but in the Indian peninsula it has been a motivation for creation of a special culture.

Monsoons in India have made a place in mythology, religion, music, food and literature. It also has been abundantly filmed for Bollywood movies. Several festivals and social rituals like marriages occur during this period. Other than popular agriculture, the country runs plantation and forestry programs during this period. The most happening and lively months of the year in the Indian subcontinent is during the monsoon season.

The word ‘Monsoon’ is believed to be first used in English in British India, presently India, Bangladesh and Pakistan. The origin probably comes from the Urdu or North Indian word used for weather ‘Mausam’. Strengthening of the Asian Monsoon comes with the rise of the Tibetan Plateau after the collision of the Indian subcontinent with the Asia 50 million years ago. The Southwest Monsoon or popularly Indian Monsoon is expected to start towards the beginning of June and fade away to the end of September.

The Thar Desert along with Central and Northern Indian subcontinent heats up in summer, which causes low pressure in the area. The moisture laden winds from the Indian Ocean rushes in to fill up the void, but at the southernmost tip of the Indian peninsula, it divides into two, the Arabian Sea Branch and the Bay of Bengal Branch. The first is interrupted by the Western Ghats, bringing the first Southwest Monsoons to the state of Kerala, and continues to move northwards bringing precipitation along the coastal areas like Goa.

The Bay of Bengal branch moves toward West Bengal, Bangladesh, Northeastern states of India and precipitates in the East Himalaya, moving westwards to the Gangetic areas. This monsoons brings in fresh life originating from the East Himalaya. This is believed to be the strongest monsoons to the world. Some places in the East Himalaya like Mawsynram and Cherrapunji are known to be the wettest places on earth.

Several initiatives have been taken in the past to promote monsoon tourism, but this is the first time an organized tourism product platform is being launched with the hope that this will be followed by formation of a ‘Monsoon Tourism Board’ being initiated by EHTTOA (Eastern Himalaya Travel and Tour Operators’ Association) and Fair Fest Media, the organizers of the most elaborate and popular Travel Mart in India.

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Raj, celebrating rains and bandhs in the East Himalaya…

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Posted in Bangladesh, Cooperation and network, Events, India, Sustainability.

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