Research article abstract: Tourism marketing depends on successful formulation of strategic planning and its implementation. Tourism can add value in the economy if proper marketing plan and strategy can be built and implemented. Tourism market may be segmented on the basis of local and foreign tourists as well as income level of the tourists. Tourism sector should be properly explored, so that it will have positive contribution towards increase of Gross domestic product. Entrepreneurship development is required in the tourism sector and regional cooperation can bring benefits for Bangladesh. The article tried to analyze various aspects of tourism marketing strategies. Growth of the tourism industry of a country largely depends on domestic and global environment. The situation of the globe as well as current situation of the tourism sector in Bangladesh was also discussed. The study is based on both primary data and secondary data.
Time period of the study is in between 1st November,2005 and 31st January 2006. Through estimating a regression equation, authors observe that for Bangladesh- spots and cost of services have positive impact on the tourism sector. Authors suggested that tourism should be acted as an important ingredient of economic development of the country for which synergy may be applied between tourism marketing plan and its implementation process. Integrated marketing communications channel should be used to develop tourism sector of the country)
Key words: Tourism Marketing, Advertising, Pricing strategies, integrated marketing Communications
Download the entire research article Different aspects of Tourism marketing strategies with special reference to Bangladesh
This research article was jointly written by Prof. Muhammad Mahboob Ali,Ph.D, Professor at Atish Dipankar university of Science and Technology, and Chowdhury Sifat –e-Mohsin, Assistant Professor, School of Business, State University of Bangladesh.
The article was first Published in Business Review, A Journal of Business Administration, Khulna University, Vol.6, No.1&2, January-Decmber, 2008.
Furthermore an abridged version of this article was published in The Financial Express and The Independent.
There are so many visionary people and valuable resources related to a sustainable tourism development in Bangladesh. If these forces are united great things will happen – both on grass root, private sector and at government level.
Please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage a sustainable tourism development in Bangladesh. Read more about this group and how to become a member here.
The article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.