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Marketing to the “Green” Traveler

Conclusions from US Travel Association research
• Core market for “green” travel ~10%
• Another 20% are environmentally oriented
• 40% now neutral but could be attracted
• Affluent, educated and higher-end travelers are the most sustainability-oriented
• Awareness of the issues and environmentally responsible behaviors increasing
• Travelers are becoming more environmentally conscious and are beginning to make decisions based on sustainability criteria
• While majority opposes government taxes and restrictions, and won’t pay more to be “green”, sizeable minority feels more needs to be done

Download the report here .

This article is quoted from the Tourism ROI Newsletter published on 2010-04.27.

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This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Posted in Customer opinions, Development, Market knowledge, Sale and marketing, Sustainability, USA.


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