WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony
with nature, by:
* conserving the world’s biological diversity
* ensuring that the use of renewable resources is sustainable
* promoting the reduction of pollution and wasteful consumption.
Tourism is the largest and fastest growing economic sector in the world and has significant environmental, cultural, social, and economic impacts, both positive and negative. If undertaken responsibly, tourism can be a positive force for sustainable development, conservation and environmental protection, and can provide unique opportunities for awareness raising and enhancing support for conservation. If unplanned, tourism can be socially, culturally and economically disruptive, and have a devastating effect on fragile environments.
WWF and the tourism sector need to share a common goal: the long-term preservation of the natural environment. WWF seeks to conserve nature while popular and marketable holidays rely, to a large extent, on the existence of attractive and clean destinations.
These often occur in environmentally fragile areas that are biologically significant and rich in wildlife.
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This article is quoted from Tourism ROI Newsletter published on 2010-04-23.
This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.