Tourism generates tremendous revenue for developing countries, but also serves as an instrument for the spread of Western cultural homogeneity. This article evaluates Bhutan’s tourism policy based upon three criteria: opportunity for foreign exchange, space for cultural evolution, and prevention of cultural pollution. While Bhutan has experienced some success in its synthesis of tradition and modernity, it is likely to face significant challenges in the future. Ultimately, six recommendations are provided to strengthen Bhutan’s
tourism policy in light of its attempts to preserve its unique culture.
Download the full report here . The writer is Marti Ann Reinfeld is a Master of Public Administration candidate at the Maxwell School of Citizenship and Public Affairs, Syracuse University (email@example.com).
This article is quoted from Tourism ROY Newsletter published on 2010-04-21.
This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.