VIEWPOINT | On the Rise
2010 is expected to be the year of the beginning of a clear global recovery with encouraging signs that the global economic downward trend which began in September 2008 may have started to bottom out.
With improving macroeconomic conditions, consumer confidence is expected to pick up speed again, and tourism is projected to react positively.
But while worldwide statistical averages might indicate an upswing, there are still a number of uncertainties. Rising unemployment and increasing public deficits will translate into fiscal pressure, with varying results between regions and destinations.
Against this complex backdrop, one thing is clear: we cannot go back to business as usual.
Global leaders must seize the spirit which united the world community in confronting these challenges and take the opportunity to craft a truly sustainable future. Otherwise we will again fall into the trap which produced the crisis out of which we are slowly emerging, but with an immensely added burden, the threat of a climate collapse.
UNWTO is committed to addressing the economic and environmental challenges in the transformation to the Green Economy. Our Roadmap for Recovery, which was endorsed by our 18th General Assembly in October 2009, is part of this framework and will serve as a template for action and support to our Members.
Taleb Rifai, Secretary-General
The World Tourism Organization, a United Nations specialized agency, is the leading international organization with the decisive and central role in world tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 154
countries, seven territories and more than 400 Affiliate Members representing local governments, tourism associations and private enterprise.
This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.