Skip to content


Asia and the Pacific record arrivals growth of five per cent in February

April 26, 2011, Bangkok: The Pacific Asia Travel Association (PATA) today released preliminary figures for international visitor arrivals into Asia and the Pacific [1] for the month of February 2011, showing a year-on-year increase of five per cent. February demand growth was to a certain degree impacted by the shift of the Lunar New Year from the middle of the month in 2010 to the first week of the month this year.

South Asia continued to set the pace with the strongest arrivals growth from amongst the four sub-regions covered in February with a gain of 15%. Two destinations involved in the hosting of the ICC Cricket World Cup 2011, India and Sri Lanka, recorded the fastest arrivals growth of 15% for the month. Arrivals to the Maldives (+13%) and Nepal (+12%) also grew strongly in February.

Travel demand to Southeast Asia remained robust with arrivals to the sub-region growing by ten per cent year-on-year, with the majority of the destinations recording double-digit gains in arrivals, led by Cambodia (+22%), Myanmar (+29%) and Vietnam (+22%).

Northeast Asia on the other hand registered a significantly slower growth of three per cent for the month, but added 1.4-million more visitors. Chinese Taipei (+17%) maintained strong inbound growth but growth for other destinations in the sub-region were modest ranging from two per cent (China, Hong Kong SAR and Japan) to five per cent (Macau SAR).

International arrivals to the Pacific rose four per cent in February 2011, with Australia registering a marginal decline (–0.2%) and New Zealand posting flat inbound growth of 0.2 per cent. Arrivals to Vanuatu and Hawaii surged 71% and 12% respectively but the Marshall Islands and Northern Marianas reported double-digit declines for the month.

Said Kris Lim, Director, Strategic Intelligence Centre, PATA: “For the first two months of the year, inbound growth was six per cent. Moderating growth was to be expected following last year’s impressive recovery. Going forward, economic fundamentals remain strong and the positive momentum is expected to continue but the aftermath of the tragic earthquake and tsunami in Japan and the political unrest in the Middle East and North Africa are expected to have a dampening effect on travel demand in the short-term.

The latest figures from JNTO showed that both Japan’s inbound and outbound demand fell sharply in March, by 50% and 18% respectively. Hopes are for a quick return to normalcy sometime from June onwards as the larger part of the country is not affected by the earthquake and tsunami and the on-going issues at the Fukushima Daiichi nuclear power plant.

“The Middle East market provides some three million visitors to Asia Pacific annually. It is a significantly smaller origin market but one that has enjoyed robust growth in the past five years. This year the political unrest has caused some drops in visitor numbers to Asia Pacific. One of the leading destinations for Middle East travellers in the region, Thailand, recorded a 15% fall in arrivals from that region in March 2011. Nevertheless, we are confident of continued growth in overall arrivals to the region in the near-term due to the market dynamics and are hopeful of some form of recovery in the Japan and the Middle East markets in the second half of this year,” added Lim.

[1] Results are preliminary. All comparative figures are year-on-year unless otherwise stated.

Asia & the Pacific includes the following sub-regions for the purposes of press releases:
Northeast Asia = China, Chinese Taipei, Hong Kong SAR, Japan, Korea (ROK), Macau SAR and Mongolia
Southeast Asia = Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam
South Asia = Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka
The Pacific = Australia, Cook Islands, Fiji, Kiribati, Marshall Islands, New Caledonia, New Zealand, Niue,
Northern Marianas,Palau, Papua New Guinea, Samoa, Tahiti, Tonga, Tuvalu and Vanuatu


Issued by:
PATA Communications,
Bangkok, Thailand.
Tel: +66 2 658 2000
Online newsroom:

About PATA
The Pacific Asia Travel Association (PATA) is a not-for profit membership association that acts as a catalyst for the responsible development of travel and tourism within the Asia Pacific region. This year, PATA is proud to celebrate 60 dynamic years of developing responsible tourism.

In partnership with private and public sector members, PATA enhances the sustainable growth, value and quality of travel and tourism to-from-and-within, the region. The Association provides leadership and counsel on an individual and collective basis to over 80 government, state and city tourism bodies; nearly 50 international airlines, airports and cruise lines and many hundreds of travel industry companies across the Asia Pacific region and beyond. Thousands of travel professionals belong to 39 active PATA chapters worldwide and participate in a wide range of PATA and industry events. PATA’s Strategic Intelligence Centre (SIC) offers unrivalled data and insights including Asia Pacific inbound and outbound statistics, analyses and forecasts as well as in-depth reports on strategic tourism markets. For more information, please visit

This article is quoted from the Pacific Asia Travel Association (PATA) . Follow the link to read the original article.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.
If interested in sustainable tourism development in Bangladesh and South Asia please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage an active sustainable tourism movement. Read more about this group and how to become a member here.

Be Sociable, Share!

Posted in Asia, Development, Market knowledge, Performance and management, Sale and marketing.

Tagged with , , , , , , , , , , , , , , , .

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

Some HTML is OK

or, reply to this post via trackback.