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WTTC research Travel & Tourism 2011

Annual Review 2011
Travel & Tourism is a truly global economic activity one which takes place in destinations across the world, from leading capital cities and smaller towns and villages in rural and coastal areas, to some of the remotest points on the planet. It is one of the world’s largest industries, or economic sectors, contributing trillions of dollars annually to the global economy, creating jobs and wealth, generating exports, boosting taxes and stimulating capital investment.

Nearly 260 million jobs worldwide are supported by Travel & Tourism either directly in the industry or in related sectors. And these jobs are vital not only for the livelihoods of those employed, but also for their families and the wider communities in host destinations. Today there are few people who have neither contributed to the growth of Travel & Tourism through their own spending, nor felt the impacts of others expenditure.

Over the past two decades, since the World Travel & Tourism (WTTC) was founded, substantial progress has been made in raising awareness of the importance of Travel & Tourism. But we still have a long way to go to get our message across clearly to all stakeholders.

Despite a whole host of challenges over the past decade from terrorist attacks and health scares to natural disasters international Travel & Tourism demand has shown phenomenal growth. And, while we will no doubt continue to face numerous, and unexpected, challenges in the future, our forecasts as well as those of economic and industry experts generally point to a further surge in demand over the coming decade, with competition intensifying to capture a share of the fast-growing emerging markets.
This first annual review of Travel & Tourism from WTTC contains some important messages. We look forward to your support in communicating them widely to stakeholders from government, industry, the media and the wider community.

Follow this link to download WTTC Annual Review 2011.

About WTTC
The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world’s leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.
WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries, supporting more than 258 million jobs and generating 9.1 per cent of world GDP.

This article is quoted from WTTC by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Posted in Africa, Americas, Asia, Asia Pacific, BRIC, Development, Europe, Market knowledge, Middle East, N11, Oceania, Performance and management, Policy, Sale and marketing, Sustainability, World.


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