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A content management system (CMS) enables businesses to create, store and organise content, and to publish it to digital platforms. This may include their own and other people’s websites, mobile phone websites and digital interactive television. A CMS separates content and its presentation.

Content comes from databases. These may be editorial content (often called ‘articles’) from the CMS database, or structured product databases containing media such as text, images, audio and video files, and document files. They may come from the business’s own CMS and databases, or from those of external partners. Presentation is carried out by templates, which are stored separately from the content. It is the combination of selected content – usually several content items – and a selected template that defines how it is presented to the customer on any given platform
All reasonably complete CMSs will:
• Reduce the work needed to create and maintain a website. If text, a name or a picture needs changing, it is changed only once in the CMS system, even though it may appear in many different places
• Enable you to share content across a range of separate websites. These may include all your language/market/theme sites for customers
• Allow many authors throughout an organisation to contribute and maintain content, without needing technical skills. Users can be given any combination of access and permission, so security and quality of the output can be controlled
• Maintain consistency of layout, by the use of standard input templates
• Help the users to insert meta data (tagging) for content items. This is essential for search engine optimisation, internal search, and accessibility. It also helps with site management, for example by noting the author and approval level, as well as quality control, for example by specifying the review date
• Help the editor to organise the content:
– To see where a piece of content is to be used
– To look at a complete page and see where the pieces of content are coming from, even if they do not have rights to edit all the pieces
• Items can be given an in-house name within the system that makes sense to the system users even though it may not to the outside audience, who will not see it
• Relations between items can be set and will not be broken even if names are changed (which should be avoided nevertheless), because every item has a unique identifier within the system
Content can be annotated, with the notes being visible in some published versions but not others. For example, there may be a contact address in an organisation that is for staff use only. The template used for an intranet page can show this information, but the one for the customer-facing site hides it. Allow the creation and amendment of templates for pages or parts of pages into which the content is fed. This provides consistency of style as well as saving time. The task usually requires more advanced skills.

More sophisticated CMSs will:
• Provide a workflow system that defines the authoring and approval process for different kinds of user and content
• Provide staging before publishing, to synchronise interdependent new items
• Output the same content to other formats, for example to web, mobile device, or digital television
• Allow one site to be copied for other sites, using a master or ‘parent’ page or site to form the basis of a number of subsidiary ‘child’ sites (sometimes known as ‘blueprinting’). The child can then be maintained in line with the parent
• Make version control easier, and provide ‘roll-back’ if needed, so that a site can revert to previous content, for example after an event. Audit trails will also record what content was authored and approved, when and by whom
• React to the website user actions, and serve content and presentation to rules set by the editor
etourismfrontiers E-Tourism Frontiers Resources
Staying ahead of the game in the dynamic world of e-tourism can be a real challenge, especially for those of us in emerging markets. E-Tourism Frontiers aims to provide tourism and ICT professionals with the resources and guidance they need to succeed online. The material in this section is a general overview of the topics covered and resources provided in our training courses.

To gain full understanding and make maximum use of these resources, join on of our training seminars, which provide attendees with intensive hands training in online sales, marketing and management skills for both destinations and tourism companies. Our trainers are experienced professionals with extensive experience working in online tourism around the world, including first hand experience of working in emerging markets. We use live demonstrations of working websites and technologies and will give you the skills, resources and support to begin making changes to your business and use the web to improve your organization and business. For full information on our training seminars please see our training section.

The following is a basic overview of the topics that we cover, complete with more information and advice on each area:
What Does Social Media mean for Tourism?.
Online Travel Trends.
Social Networking and Travel.
Travel Social Networks.
New Technologies for Tourism.
Tourism eMarketing.
Destination Management.
Customer Relations Management (CRM).
Gathering Customer Data.
Email Marketing.
Website Design & Management.
Search Engine Optimization (SEO).
Web Content.
Content Management Systems.
Online Advertising.

E-Tourism Frontiers is a global programme to develop online tourism in emerging markets around the world.
Our aim is to open the developing world’s tourism trade to the world of online travel distribution and marketing- a sector in which the region has been left far behind- with very little inventory available to the online travel shopper. This situation threatens the sustainability and diversity of Tourism and the communities and environment that it supports.
We hold pro-active business driven conference events and training seminars featuring leading online tourism companies, experts and trainers- as well as regional road-shows targeting the travel trade, destination managers and National and regional tourism offices in all emerging markets, including the Middle East, Asia, Latin America, Eastern Europe and Scandinavia.

The success of our events speaks for itself and is changing the way both the public and private sector do business, manage their resources and market themselves globally, and creating new business relationships with leading international players and technology providers. We work with a range of major international sponsors to be sure that these events are of the highest international standards, as well as accessible and affordable to the complete spectrum of tourism players, including Small to Medium Enterprise (SMEs), Community and Eco-Tourism projects.
Our sponsor partners to date have included major global brands includingMicrosoft, VISA, Safaricom, Vodacom and Coca-Cola and many more together with regional tourism and ICT authorities. Our events have been attended and opened by Ministers and Vice Presidents- and attended by a diverse range of tourism players, from Multinational CEOs to University tourism students.

This article is quoted from E-TOURISM FRONTIERS.

The article is uploaded by Majbritt Magnussen, administrator on ‘Views On Tourism’. Please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage a sustainable tourism development in Bangladesh and South Asia. Read more about this group and how to become a member here.

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Posted in Best practice, Development, Education and qualification, IT, Market knowledge, Performance and management, Sale and marketing, Sustainability.

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