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Pacific Asia Travel Association (PATA) introduction

PATA Chapters around the worldCurrently 41 PATA Chapters and 6PATA Student Satellite Chapters around the world assist local travel industry communities. PATA Chapter membership is generally on an individual basis. Participation occurs on a level, with individual joining the PATA Chapters in the regions. PATA Chapter members participate in Chapter activities, promotions, education and training programmes, Divisional Chapter Meetings.

PATA Plans for PATA Chapters
1. Develop new Chapters worldwide. Create Inbound Chapters in North America and Europe. Support recruitment of Inbound and Outbound Chapter members.
2. Revise existing Chapters. Equalise Inbound and Outbound activity support. Revive Chapters that are inactive or insufficiently supported.
PATA Chapters in Asia3. Assist Chapters to recruit new members. PATA sees it as vital to support Chapters to have an active and growing membership as precursor to full PATA membership. Help Chapter organise their networking, revenue-generating, recruiting activities and events by;
o Chapter twining: pairing a strong Chapter with a weak one and/or an experiences Chapter with a new Chapter.
o Developing activities for PATA members’ employees to join in at the Chapter level.
o Develop online and offline tools with Chapters and guides for Chapters to recruit industry people into the overall PATA fold, firstly at the basic Chapter level.
4. Develop Chapter’s sustainability program. Have all Chapters appoint their own “Green Officer” to co-ordinate environmental focus, assist members to work within the Chapter of Sustainability & Social Responsibility and liaise with local/regional authorities and companies on green credentials. PATA HQ to co-ordinate the Green Officers.
5. Sell PATA and PATA members’ product/services to Chapters. Whenever appropriate and at an appropriate premium, establish a shared revenue mechanism to disburse revenues between Chapter, PATA and the PATA Foundation for Member Products/services offered through Chapters.
6. Improve Chapter communications. Ensure all Chapters are online –
o Create a presence, community and link from
o Place Chapter events online- Establish a forum for Chapter questions, discussion, debates and general knowledge transfer
o Register all Chapter members online
o Promote and assist Inter-Chapter networking events and trips
o Recognition of Chapters through appropriate awards.
o Include Chapters in appropriate PATA events such as Chapter Day
PATA Chapters in Europe7. Global Chapter Task Force
o Review and update the current Chapter by-laws
o Gather all Chapter information
o Create Chapter Database
o Conduct a Brand compliance review for each Chapter
8. Support Chapter roadshows and regional meetings.
o Develop a basic “display kit” for roadshows to promote PATA, Chapters and their activities around each Chapter’s region. Assist Chapters not currently active in this area to organise these meetings. PATA can assist with sourcing and using services, products and case studies/examples of Best Practice.

Find your local PATA Chapter
PATA Chapters are established throughout the world to assist in the fulfillment of the objectives of the Association. They are local community organisations of travel industry professionals who join in a co-operative endeavour-within the framework of PATA to develop travel and tourism to, from and within the Asia Pacific area.

January 2013 there are 41 PATA Chapters around the world assist local travel industry communities. The photos show the geographical locations January 2012. Follow this link and find your nearest PATA Chapter.

This article is quoted from the Pacific Asia Travel Association (PATA) .

This article is uploaded by Majbritt Magnussen, administrator on ‘Views On Tourism’.
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Posted in Asia Pacific, Bangladesh, Bhutan, Brunei, Cambodia, China, Cooperation and network, Development, East Asia, Hong Kong, India, Indonesia, Japan, Korea, Laos, Macau, Malaysia, Maldives, Market knowledge, Myanmar, Nepal, Northeast Asia, Pakistan, Papua New Guinea, Philippines, Singapore, South Asia, South Korea, Sri Lanka, Sustainability, Taiwan, Thailand, Vietnam.

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