GDP: Direct Contribution
The direct contribution of Travel &Tourism to GDP is expected to be USD629.3bn (2.9% of total GDP) in 2011, rising by 3.9% pa to USD923.9bn (3.1%) in 2021 (in constant 2011 prices).

GDP: Total Contribution
The total contribution of Travel &Tourism to GDP, including its wider economic impacts, is forecast to rise by 3.5% pa from USD1,947.9bn (8.8% of GDP) in 2011 to USD2,762.4bn (9.2%) by 2021.

Employment: Direct Contribution
Travel & Tourism is expected to support directly 15,811,000 jobs (3.8% of total employment) in 2011, rising by 2.0% pa to 19,239,000 jobs (4.0%) by 2021.

Employment: Total Contribution
The total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, is forecast to rise by 1.9% pa from 40,738,000 jobs (9.8% of total employment) in 2011 to 49,149,000 jobs (10.2%) by 2021.

Visitor Exports
Travel & Tourism visitor exports are expected to generate USD267.6bn (7.3% of total exports) in 2011, growing by 6.4%pa (in nominal terms) to USD412.7bn (5.5%) in 2021.

Investment
Travel & Tourism investment is estimated at USD207.7bn or 5.4% of total investment in 2011. It should rise by 5.0% pa to reach USD340.2bn (or 5.9%) of total investment in 2021.

The Americas include North America, Caribbean, Central America and South America.

Download the Travel & Tourism report on Americas here

About WTTC
The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world’s leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.
WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries, supporting more than 258 million jobs and generating 9.1 per cent of world GDP.

This article is quoted from WTTC . Follow the links and get an overview of 2011 WTTC region reports or country reports.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’. Photo from USA by Runo Magnussen.

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GDP: Direct Contribution
The direct contribution of Travel &Tourism to GDP is expected to be USD492.3bn (2.7% of total GDP) in 2011, rising by 3.7% pa to USD709.1bn (2.9%) in 2021 (in constant 2011 prices).

GDP: Total Contribution
The total contribution of Travel &Tourism to GDP, including its wider economic impacts, is forecast to rise by 3.3% pa from USD1,569.7bn (8.7% of GDP) in 2011 to USD2,179.2bn (9.0%) by 2021.

Employment: Direct Contribution
Travel & Tourism is expected to support directly 9,295,000 jobs (4.6% of total employment) in 2011, rising by 1.5% pa to 10,745,000 jobs (4.7%) by 2021.

Employment: Total Contribution
The total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, is forecast to rise by 1.5% pa from 22,619,000 jobs (11.1% of total employment) in 2011 to 26,281,000 jobs (11.5%) by 2021.

Visitor Exports
Travel & Tourism visitor exports are expected to generate USD207.8bn (7.4% of total exports) in 2011, growing by 5.9%pa (in nominal terms) to USD304.1bn (5.1%) in 2021.

Investment
Travel & Tourism investment is estimated at USD155.7bn or 5.1% of total investment in 2011. It should rise by 4.8% pa to reach USD248.5bn (or 5.6%) of total investment in 2021.

World ranking (out of 12 regions):
Relative importance of Travel & Tourism’s total contribution to GDP
• 1 ABSOLUTE size
• 6 RELATIVE contribution to national economy
• 10 GROWTH forecast

North America Region includes Canada, Mexico, USA

Download the Travel & Tourism report on North America here

About WTTC
The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world’s leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.
WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries, supporting more than 258 million jobs and generating 9.1 per cent of world GDP.

This article is quoted from WTTC . Follow the links and get an overview of 2011 WTTC region reports or country reports.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’. Photos from USA by Runo Magnussen.

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Last week, I finally got to meet the people at the New Economics Foundation, whose motto is “economics as if people and the planet mattered.”
These are the guys in London who create the fascinating Happy Planet Index, or HPI, which evaluates countries based on 3 components: their level of health, level of well-being and rate of resource consumption. Basically, the HPI is a measure of how effectively a country converts resources into human well being. As you can see from the HPI map, some countries do this very efficiently and some countries – like mine – less so.

The cool thing about the Happy Planet Index is that is demonstrates that good lives don’t have to cost the earth; it’s not inevitable that we trash the planet and each other in order to have good, happy, long lives. There are some countries in which people achieve high levels of happiness and health while using a fraction of the resources as do other countries with similar levels of well being.

The Happy Planet Index, like Gross National Happiness and the Genuine Progress Indicator, are ways to measure how a society is doing beyond just its rate of economic activity. Today, the primary measure of how a city, country or the whole planet is doing is the Gross Domestic Product, or GDP. The problem with limiting our measuring to economic activity is that we miss a lot of crucial information on what life is actually like for real people. The quality of education, environmental health, stress levels, income inequity, trust in government, social fabric, vibrancy of the culture are all things missed by measuring economic indicators alone.

Gross National Product does not allow for the health of our children, the quality of their education, or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country; it measures everything, in short, except that which makes life worthwhile.” — Robert F. Kennedy

Unlike the GDP, the Happy Planet Index identifies health and a positive experience of life as universal goals. You know, that really shouldn’t seem so radical, yet it is. Can you imagine how very different our economic policies would be if their overriding goal was to promote health and well being, rather than increased economic activity?
Crunching data from all over the world, the latest Happy Planet Index concludes that: It is possible to live long, happy lives with a much smaller ecological footprint than found in the highest-consuming nations. For example, people in the Netherlands live on average over a year longer than people in the U.S. and have similar levels of life satisfaction – and yet their per capita ecological footprint is less than half the size. Even more dramatic is the difference between Costa Rica and the U.S. People in Costa Rica also live slightly longer than those in the U.S., and report much higher levels of life satisfaction, and yet have a consumption footprint which is less a quarter than those in the U.S.

Clearly, my country – the U.S. – does not fare well on measures like the Happy Planet Index. We simply use and waste way too much stuff.
But when I see data like this, I feel hopeful. One of the good things about rating so low on the scale is that the only place to go is up. We could do things so much better.

With a good mix of humility and curiosity – plus a sense of urgency that today’s ecological situation requires – we can learn much from other countries about living longer, healthier, happier lives with less consumption. Check out the Happy Planet Index to see where your country falls and to get ideas on living better with less.

This article is quoted from The Story of Stuff , read the original article by Annie Leonard July 13th, 2011 here.
The article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’. Please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage a sustainable tourism development in Bangladesh and South Asia. Read more about this group and how to become a member here.

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Rick Egged, president, Waikiki Improvement Association, presented a pictorial tour of the transformation of Waikiki; spanning from the improvements to Kuhio Beach Park, landscaping, the improved Kalakaua Avenue promenade and their efforts to restore the Hawaiian ‘Sense of Place’ with the Waikiki Historic Trail, torch lighting and new Kapiolani Park Bandstand. Egged also noted that much of the transformation was made possible with the help of the city’s infrastructure investment, public-private partnership events, and investments by the private sector. Said Egged: “Those investments transformed Waikiki into a renaissance of world-class dining and retail mecca.” Examples of private sector investments are the Waikiki Beach Walk development project and the beautiful improvements at the Royal Hawaiian Centre. Egged closed his presentation with encouragement for ‘green’ roofs in the area, and his vision for Waikiki.

Jan M Yamane, executive director, Waikiki Business Improvement District Association, spoke to the audience about their programme values and how it was based on the concept of the stewardship of Waikiki. Programmes such as the ‘Malama Waikiki Crew’, provide regular cleaning of the area; the Hawaiian word ‘Malama’ means to ‘take care, or serve’. Another very visible programme called ‘Aloha Ambassadors’, provides hospitality to visitors through simple services such as providing directions, answering questions and displaying a willingness to help and serve. Additional programmes or projects are mystery shops and working with the Waikiki Health Centre in several capacities. The association began its roots as a product of collaboration between the community, business and government, to keep Waikiki safe and welcoming to both visitors and residents.

For further information please visit Waikiki Improvement and Malama Waiktkt .

This article is quoted from the newsletter PATAnews from PATA . Follow the green link to read the original article published on 2010.07.12.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

Please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage a sustainable tourism development in Bangladesh and South Asia. Read more about this group and how to become a member here.

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The project encourages businesses to become recognized as environmentally preferred facilities/operations by:
• carrying out initiatives necessary to become qualified for existing certification programs;
• meeting other types of existing standards or
• describing their facility’s environmental achievements.

Download the report here .

This article is quoted from Tourism ROY Newsletter published on 2010-04-27. Follow the green link to read the original article .

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Introduction: Policy provides broad guidance for decision making and links the formulation of strategy with its implementation (Wheelen and Hunger 1990). Tourism policy can be defined as “a set of regulations, rules, guidelines, directives, and development objectives and strategies.” (Goeldner, Ritchie & McIntosh 2000, p. 445). Tourism policy provides a framework to guide tourism development actions and it is a strategic declaration of intent within which tourism is expected to develop (Jenkins 2000). Thus, within a sustainable tourism perspective, the tourism development framework or rules, regulations, guidelines and strategies of tourism policy are concerned with the principles of sustainability.

The concept of sustainable tourism is broad and refers to tourism that is long-termed, integrated, participatory, and environmentally, socially, culturally and economically compatible. Goeldner et al. (2000) identify the main goal of a tourism policy (from a “sustainable tourism” perspective) as providing high-quality visitor experiences that can maximize the benefits to destination stakeholders without compromising environmental, social, and cultural integrity of destination. Therefore, it could be argued that achieving this goal would depend on the extent to which tourism destinations manage to integrate these major perspectives and diverse stakeholders.

So, who is or must be involved in sustainable tourism policy domain? Are the government organizations, the private sector organizations or non-governmental organizations formulating, initiating or influencing tourism policies? More specifically can urban destination stakeholders influence sustainable tourism policy making?

This study identifies key destination stakeholders in sustainable tourism development (STD) by applying stakeholder theory. It examines patterns of relationships among various destination stakeholders (i.e., tourism network members) through network analysis and attempts to provide a framework to analyze the role that tourism networks could play in enhancing sustainable tourism policy development in urban destinations.

Writer is Seldjan Timur Haskayne School of Business University of Calgary, Canada

Follow the green link to download the report Analyzing Urban Tourism Stakeholder Relationships: A Network Perspective.

This article is quoted from the newsletter TourismROI Alert from Tourism ROI. The article was originally published on 2010-05-12.

This articel is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Download the report here .

This article is quoted from Tourism ROY Newsletter published on 2010-04-27. Follow the green link to read the original article .

Please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage a sustainable tourism development in Bangladesh. Read more about this group and how to become a member here.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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This article is quoted from Tourism ROY Newsletter published on 2010-02-02. Follow this link to read the article . Download the full report TOURISM DEVELOPMENT IN RURAL AREAS (2007).

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USAID recognizes that sustainable tourism is playing an ever-increasing role in the international development arena, helping to meet diverse objectives such as economic growth, poverty alleviation, improved local governance, biodiversity conservation, and enhanced management of natural resources Tourism is a particularly powerful tool for achieving our goals because it has become one of the largest – if not the largest – single industries in the world. It has grown rapidly and almost continuously over the last 20 years, and the World Tourism Organization reports it to be one of the world’s most important sources of employment and of Gross Domestic Product.

This article is quoted from Tourism ROY Newsletter published on 2010-02-02. Follow this link to read the article . Download the full report The Role of Sustainable Tourism in Furthering USAID’s Mission (October 19th, 2004).

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‘Why Tourism Matters’ was developed and is trademarked by Seattle’s Convention and Visitors Bureau (SCVB). responsible for competitively marketing Seattle as a travel destination. SCVB operates the campaign on behalf of Washington State’s core of private sector destination marketing organizations competitively market their respective cities, counties and regions to leisure travelers and meeting and convention groups. Largely non-profit economic development agencies, these convention and visitor bureaus and chambers of commerce work in tandem with the Washington State Tourism Commission and Washington State Tourism office to jointly position the state as a premier travel destination. Direct visitor spending benefits hotels, retailers, restaurants, attractions, transportation services and other businesses, and supports jobs in throughout the state.

Learn more or be inspired at Why Tourism Matters

This article is written by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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