GDP: Direct Contribution
The direct contribution of Travel &Tourism to GDP is expected to be USD54.4bn (3.5% of total GDP) in 2011, rising by 3.1% pa to USD73.3bn (3.5%) in 2021 (in constant 2011 prices).

GDP: Total Contribution
The total contribution of Travel &Tourism to GDP, including its wider economic impacts, is forecast to rise by 2.9% pa from USD208.5bn (13.6% of GDP) in 2011 to USD275.8bn (13.1%) by 2021.

Employment: Direct Contribution
Travel & Tourism is expected to support directly 864,000 jobs (5.9% of total employment) in 2011, rising by 0.8% pa to 934,000 jobs (6.0%) by 2021.

Employment: Total Contribution
The total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, is forecast to rise by 0.8% pa from 2,513,000 jobs (17.2% of total employment) in 2011 to 2,734,000 jobs (17.4%) by 2021.

Visitor Exports
Travel & Tourism visitor exports are expected to generate USD51.8bn (13.9% of total exports) in 2011, growing by 4.6% pa (in nominal terms) to USD72.2bn (11.0%) in 2021.

Investment
Travel & Tourism investment is estimated at USD22.7bn or 5.6% of total investment in 2011. It should rise by 3.8% pa to reach USD32.8bn (or 5.0%) of total investment in 2021.

World ranking (out of 12 regions):
Relative importance of Travel & Tourism’s total contribution to GDP
• 7 ABSOLUTE size
• 2 RELATIVE contribution to national economy
• 11 GROWTH forecast

Oceania Region includes Australia, Fiji, Kiribati, New Zealand, Other Oceania, Solomon Islands, Tonga, Vanuatu

Download the Travel & Tourism report on Oceania here

About WTTC
The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world’s leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.

WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries, supporting more than 258 million jobs and generating 9.1 per cent of world GDP.

This article is quoted from WTTC .
Follow the links and get an overview of 2011 WTTC region reports or country reports.

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GDP: Direct Contribution
The direct contribution of Travel &Tourism to GDP is expected to be USD523.0bn (2.7% of total GDP) in 2011, rising by 5.9% pa to USD953.4bn (2.8%) in 2021 (in constant 2011 prices).

GDP: Total Contribution
The total contribution of Travel &Tourism to GDP, including its wider economic impacts, is forecast to rise by 5.8% pa from USD1,607.4bn (8.2% of GDP) in 2011 to USD2,903.3bn (8.7%) by 2021.

Employment: Direct Contribution
Travel & Tourism is expected to support directly 63,891,000 jobs (3.5% of total employment) in 2011, rising by 1.9% pa to 77,502,000 jobs (3.7%) by 2021.

Employment: Total Contribution
The total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, is forecast to rise by 2.4% pa from 145,802,000 jobs (7.9% of total employment) in 2011 to 184,709,000 jobs (8.9%) by 2021.

Visitor Exports
Travel & Tourism visitor exports are expected to generate USD288.6bn (4.3% of total exports) in 2011, growing by 8.3%pa (in nominal terms) to USD496.2bn (3.6%) in 2021.

Investment
Travel & Tourism investment is estimated at USD247.5bn or 4.1% of total investment in 2011. It should rise by 6.7% pa to reach USD482.0bn (or 4.1%) of total investment in 2021.

The Asia Pacific Region includes South Asia, Southeast Asia, Northeast Asia and Oceania. Download the Travel & Tourism report on Asia Pacific here

About WTTC
The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world’s leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.
WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries, supporting more than 258 million jobs and generating 9.1 per cent of world GDP.

This article is quoted from WTTC .
Follow the links and get an overview of 2011 WTTC region reports or country reports.

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The positive momentum of the previous months held strong for Southeast Asia, which led the region with 15.5% growth during the month of June. The rebound in arrivals to Thailand (+54%) positively impacted this overall result, strongly supported by the other reporting destinations in this sub-region all of which enjoyed double-digit growth. This in turn was supported by strong travel demand within ASEAN and an increase in arrivals from China.

International arrivals growth to South Asia was a robust 12% in June, boosted by double-digit increases in inbound numbers to Nepal (+38%), the Maldives (+27%) and Sri Lanka (+20%). India maintained the same pace of growth seen in the previous month at 7%. European arrivals are amongst the main contributors to this growth.

Northeast Asia saw an improvement after posting slow growth of 0.6% in May, with a 3.7% increase in arrivals for June 2011. This growth, however, was very unevenly distributed among destinations in the sub-region. Tourism demand to Japan continued to recover, reducing losses in inbound arrivals from -63% in April to -50% in May and -36% in June. Chinese Taipei (-2%) and China (+1%) registered weak results while Hong Kong SAR (+16%), Macau SAR (+15%) and Korea (ROK) (+11%) enjoyed buoyant growth for the month, supported by the key origin market of China.

It should be remembered that even though the percentage growth rate may be relatively weaker than for other sub-regions, the sheer volume of arrivals to Northeast Asia means that 3.7% growth directly translates into more than 600,000 additional arrivals for the month.

International Arrivals to the Pacific recorded an aggregate decline of 4% in June. The main destinations of Australia (-4%) and New Zealand (-10%) showed significant decreases compared to the corresponding period last year. This downturn was caused – in part at least – by the ash cloud disruption to air travel from the Chilean volcano together with the continued effects of the earthquake in Christchurch. Nevertheless, some Pacific Island nations still managed to show positive growth, especially Palau (+63%), Vanuatu (+27%), Tahiti (+19%), Papua New Guinea (+16%), New Caledonia (+11%) and Cook Island (+8%).

January to June 2011
Of the 31 destinations reporting half-year arrivals (January to June 2011), 26 indicted positive growth, with 14 showing double-digit gains. Clear growth leaders over this period were Sri Lanka, Myanmar and Thailand with gains of 37%, 29% and 28% respectively (January to June, year-on-year).

Collectively, these 31 destinations generated growth of 5.3% for the Asia/Pacific region during the first half of 2011. Even with the loss of almost 1.4 million arrivals to Japan, this cluster of destinations collectively not only countered that contraction but managed to add enough additional arrivals to the collective count to post a year-on-year gain of more than eight million international arrivals.

Kris Lim, Director of PATA’s Strategic Intelligence Centre, said: “The first-half year growth of around 5%, given the challenges the industry has faced so far this year underlines the resilience of travel and tourism in the Asia/Pacific region. The comparatively weaker economies of the USA and Europe mean that much of this growth has had to come from intra-regional travel and this in turn has only been possible because of the stronger regional economies and the continued expansion of airline seat capacity within the region.”

Lim added that at the current rate of growth, overall arrivals to the region will push to the 433 million mark by the end of the year, up from 408 million last year. The majority of the Asia/Pacific destinations will once again look at record numbers of arrivals, led by South Asia and Southeast Asia destinations in terms of percentage growth.

“While European arrivals remain key to South Asia’s growth, Southeast Asia will be driven by the rapidly growing China and India outbound markets while Northeast Asia is expected to see strong gains in arrivals from Southeast Asia driven by the steadily growing LCC network,” said Lim.

1)Asia/Pacific is defined as including the following sub-regions for the purposes of press releases:

For more market trends and insights, please visit www.pata.org/sub-regional-trends-2011

-ENDS-

Issued by:PATA Communications,
Bangkok, Thailand.
Tel: +66 2 658 2000
E-mail: communications@PATA.org
Online newsroom: www.pata.org/Press
Follow PATA on Twitter and Facebook

About PATA
The Pacific Asia Travel Association (PATA) is a not-for profit membership association that acts as a catalyst for the responsible development of travel and tourism within the Asia Pacific region. This year, PATA is proud to celebrate 60 dynamic years of developing responsible tourism.

In partnership with private and public sector members, PATA enhances the sustainable growth, value and quality of travel and tourism to-from-and-within, the region. The Association provides leadership and counsel on an individual and collective basis to over 80 government, state and city tourism bodies; nearly 50 international airlines, airports and cruise lines and many hundreds of travel industry companies across the Asia Pacific region and beyond. Thousands of travel professionals belong to 39 active PATA chapters worldwide and participate in a wide range of PATA and industry events. PATA’s Strategic Intelligence Centre (SIC) offers unrivalled data and insights including Asia Pacific inbound and outbound statistics, analyses and forecasts as well as in-depth reports on strategic tourism markets. For more information, please visit www.PATA.org

This article is quoted from the newsletter PATAnews from PATA . Follow the green link to read the original article published on 2011.08.31.

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Click here for the latest inbound and outbound realities from the Pacific.

This article is quoted from the Pacific Asia Travel Association (PATA) newsletter July 28 2011.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.
If interested in sustainable tourism development in Bangladesh and South Asia please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage an active sustainable tourism movement. Read more about this group and how to become a member here.

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Thailand: International visitors to Thailand increased 28.1% in the first six months of 2011 to reach close to 9.7-million arrivals. Key growth markets: Saudi Arabia (+84%), China (+68%) and Hong Kong SAR (+59%). Context: a year ago Thailand’s political crisis deterred many visitors. Big growth now reflects the artificially low benchmark of last year.

Australia: There were 386,600 visitor arrivals during May 2011, an increase of 2.7% relative to May 2010. This lifts Australia’s inbound total to close on 2.4% over the first five months of the year, a gain of 1.6%.

India: India welcomed 2.9-million visitor arrivals in the first six months of 2011, a year-on-year growth of 10.9%. Foreign exchange earnings grew 12.1% when measured in local currency and 14.2% when converted to US dollars.

How is your destination performing in an increasingly competitive world? Read more Follow the link to here.

This article is quoted from the Pacific Asia Travel Association (PATA) newsletter July 13 2011.

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Global sustainability spending will soar 50 percent to 100 percent between 2011 and 2013, predicted research firm Verdantix. Firms in the U.S., U.K., Australia and Canada with $1 billion-plus revenue will dole out roughly $60 billion in 2013 on workers, equipment or implementation of strategies directly related to sustainability, climate change, carbon management or energy efficiency.

“Spending on sustainable business initiatives such as energy efficiency, sustainability assurance and clean tech innovation is positively correlated with global economic growth,” David Metcalfe, Verdantix director and a regular contributor to GreenBiz.com, said in a statement Thursday. “By 2013 a powerful mix of market drivers, led by the forecasted global economic rebound, will significantly increase strategic investment in sustainability programs. The arrival of the 2013 tipping point will be good news for cash-strapped clean tech innovators and struggling sustainability entrepreneurs.”
Verdantix will details its findings in a webinar on June 2.

Verdantix based its predictions on four years of research into the spending habits of more than 2,500 worldwide companies. The analysis revealed three key trends.
First, the rise of the chief sustainability officer is helping to scale corporate sustainability programs and promote the virtues of sustainability externally to professional associations and the like.
Meanwhile, the concept of sustainability is increasingly seen as a need-to-have by corporate boards and CEOs, rather than a nice-to-have. Sustainability carries with it a range of quantifiable, bottom-line benefits that enhance competitiveness, such as resource efficiency.
By 2013, Verdantix predicts, trends we’re seeing now, such as growing demand in Asia, tougher energy and climate change policies, and evidence on how sustainability provide business value, will have solidified, deepening the business case for investment.

This article is quoted from GreenBiz , read the original article here written by Tilde Herrera and published May 20, 2011.

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These studies explore the ways in which responsible business practices are not just the right thing to do for the environment and local communities, but can also provide cost-savings and increase earning power. The forerunners in the industry showcase the win-win possibilities and offer guidance for other organisations looking to implement more sustainable and rewarding business models. Click on the below links to download the full PDF studies.

3 Sisters Nepal – Pokhara, NEPAL
Brand Reputation and Enhancement; Staff Recruition and Retention
Successfully bridged a gap in the market through training and employment of female trekking staff to lead female tourists who prefer the comfort and safety of female guides.
3 Sisters Nepal Case Study

Asian Oasis – Bangkok, THAILAND
Strengthening Ties with Local Communities; Contribution to Culture Conservation
a Thai-owned tour operator, has successfully created a win-win situation between the tourism business and the Lisu community of the village of Dong Lung Sri Yeh in northern Thailand.
Asian Oasis Case Study

Banyan Tree Gallery – SINGAPORE
Strengthening Ties with Local Communities; Contribution to Culture Conservation
Works with village communities to create a wide range of products, such as basketry, fabric weaving, embroidery, paper craft, silver craft, woodwork, stone carving and pottery and more, which contributes to sustaining the lives of the local people and preserving their cultural heritage.
Banyan Tree Gallery Case Study

Buffalo Tours – Hanoi, VIETNAM
Brand Reputation & Enhancement; Strengthening Ties with Local Communities
Was founded in 1994 as a small tour operator for adventure travel and their efforts over the past 15 years towards the implementation of sustainable tourism practices have been recognised with several awards.
Buffalo Tours Case Study

Dive! Tutukaka – Whangarei, NEW ZEALAND
Staff Recruitment & Retention; Strengthening Ties with Local Communities
Has increased tourism to the Poor Knights Islands marine reserve through conservation efforts and the creation of a number of artificial reefs, making the destination the “diving capital” of New Zealand.
Dive! Tutukaka Case Study

Evason Phuket & Six Senses Spa – Phuket, THAILAND
Strengthening Ties with Local Communities; Cost-savings Through Energy Saving and Environmental Conservation
Six Senses is a sustainability-focused resort and spa management and development company, committed to environmentally friendly and socially responsible business practices, which are implemented through the group’s Holistic Environmental Management Programme and the Social and Environmental Responsibility Fund.
Evason Phuket & Six Senses Spa Case Study

Hotel Sigiriya - Sigiriya, SRI LANKA
Strengthening Ties with Local Communities; Cost-saving Through Energy Saving and Environmental Conservation; Reducing Climate Change Impacts
Features a purpose-built Ayurveda centre, an eco-centre which organises exhibitions on wildlife and a library on wildlife and culture as part of its energy-efficient, environmentally-conscious business
Hotel Sigirya Case Study

Hotel Zhiwa Ling – Paro, BHUTAN
Strengthening Ties with Local Communities; Contribute to Culture Conservation; Staff Recruitment and Retention
Zhiwa Ling is the first traditional luxury hotel in Bhutan that is completely locally-owned and locally- funded. Every part of the hotel was made by hand, from the massive hand-carved wooden beams to the seemingly endless designs on the colourful, hand-painted ceilings and walls.
Hotel Zhiwa Ling Case Study

Intrepid Travel – Melbourne, AUSTRALIA
Strengthening Ties with Local communities; Reducing Climate Change Impacts
An Australian tour operator focusing on responsible travel, has played a leading role in carbon offsetting activities in the tourism business, aiming to be carbon neutral by 2010.
Intrepid Travel Case Study

Jasmine Lodge – Siem Reap, CAMBODIA
Brand and Reputation Enhancement; Staff Recruitment and Retention
Attempts to spread the benefits of tourism to isolated rural communities through its employment of poor local people, responsible tour and food policies, as well as philanthropy; efforts that have led to increased guest satisfaction, awarding of the Lonely Planet “Author’s Choice” accolade and higher levels of occupancy.
Jasmine Lodge Case Study

Vil Uyana and Jetwing Development Project – Sigiriya, SRI LANKA
Brand and Reputation Enhancement; Staff Recruitment and Retention
Vil Uyana is the first hotel in the world to include a wetland system. Its lakes and reed-beds form a private nature reserve that provides a haven for wildlife and a setting of peace and tranquillity for guests. This man- made reserve integrates 25 private wooden luxury chalets, designed to reflect Sri Lanka’s local and rural traditions.
Hotel Vil Uyana Case Study

Malabar House – Kerala, INDIA
Staff Recruitment and Retention; Strengthening Ties with Local Communities; Contribute to Culture Conservation
Malabar House’s efforts towards the preservation of cultural heritage have been acknowledged with several awards, including the National Tourism Award for Best Heritage Classic Hotel and the Kerala State Tourism Award for Best Heritage Hotel.
Malabar House and Malabar Escapes Case Study

Shinta Mani - Siem Reap, CAMBODIA
Staff Recruitment and Retention; Strengthening Ties with Local Communities
Has received numerous awards for its work in sustainable development and community initiatives, including one of the two highly- commended awards for “Best for Poverty Reduction”, at the 2006 World Travel Mart (WTM) in London. At the Asia Spa Awards 2008 it was nominated as the Socially Responsible Spa of the Year.
Shinta Mani Case Study

Soneva Fushi – Baa Atoll, REPUBLIC OF MALDIVES
Strengthening Ties with Local Communities; Cost-savings Through Energy Saving and Environmental Conservation; Reducing Climate Change Impacts
The eco-resort by Six Senses located on a privately-owned island in the Baa Atoll, combines a luxury holiday experience while minimizing environmental impacts by supporting organic food production and sustainable purchasing.
Soneva Fushi Case Study

Wakatobi Dive Resort – Sulawesi, INDONESIA
Staff Recruitment and Retention; Cost-savings Through Energy Saving and Environmental Conservation; Reducing Climate Change Impacts
In Southern Sulawesi, Indonesia is the realisation of a lifelong dream of its Swiss founder, Lorenz Mäder: a dive resort, far away from the tourism hot spots, where he could establish a new way of running an ecotourism operation. At the luxurious Wakatobi Resort, diving is combined with concern for the environment.
Wakatobi Dive Resort Case Study

This article is quoted from the Pacific Asia Travel Association (PATA) . Follow the link to read the original article.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.
Please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage a sustainable tourism development in Bangladesh and South Asia. Read more about this group and how to become a member here.

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This standalone forum will feature truly unique case studies presented by inspiring personalities form around the globe. Keys to success and practical international examples presented by operators as well as government programs and new technology tools will be the highlights of this session.

Presenting the key issues and innovative solutions to maintain high quality indigenous tourism experiences, Darren Capewell will share his personal journey into indigenous tourism and the key factors that have contributed to his success. This presentation will outline some of the reasons for the demise of those Indigenous tourism businesses that failed and how we can overcome the impediments, barriers and stereotypes to take advantage of the fantastic opportunities that currently exist for Indigenous people to get involved in the tourism industry as well as make it easier for the tourist to access these experiences.
In the same line, Bruce Poon will talk about Changing People’s Lives Through Community Partnerships by taking example on his business Gap Adventures. Organizing small-group adventure tours to off-the-beaten-path destinations, Gap Adventures was awarded the 2009 World Savers Award by Condé Nast Traveler magazine, as well as the 2009 Travel and Leisure Global Vision Leadership Award for voluntourism.

Kim Harrington and Wendy Hill, respectively from Tourism Queensland and Indigenous Business Australia will present the Indigenous Tourism Champions Program developed to improve the marketability and promotion of the indigenous tourism sector.

James MacLatchie will convey his passion and strong involvement in preserving and promoting the culture and landscape of his native land, the Outer Hybrids (Scotland) through his presentation “Creating an Indigenous Experience at the Edge of the World”.

Douglas Hainsworth will present a case study from rural Vietnam and how community based tourism can contributed to broad-based local development benefits for a poor, rural indigenous community that include: cultural revitalization, enhanced local governance and social capital, and enhanced income earning opportunities for some of the poorest and most marginalized groups.

Andrew Lane will identify the key trends in tourism marketing technologies going into the next 5-10 years and how the Indigenous Tourism Online Program, managed by V3, is one tool that can help small businesses take advantage of these changes. The key objective is to ‘e-commerce enable’ Indigenous tourism operators across Australia to maximize exposure to consumers.

Ecotourism Australia’s annual event, will take place in Noosa on Queensland’s Sunshine Coast, Australia from the 25th to the 28th of October providing an interactive platform of networking opportunities through field trips, discussions and debates, panel sessions, networking drinks, gala dinners that are valuable ways to link with local and international operators and policy makers.

The 4 day conference program will articulate around 2 plenary program days featuring our international keynote and leading speakers, a 5 theme stream session day (Interpretation Enhancing Experiential Tourism; Marketing the Tourism ‘Experience’; Strategic Partnerships Delivering Sustainable Tourism; Sustainability and Climate Change and Tourism in Protected Areas) and an indigenous tourism forum ensuring delegates will obtain detailed information, key learning’s and advice tailored to ones specific activity.

More info on Global Eco
Writer, Valere Tjolle, is editor of the Sustainable Tourism Report

This article is a quoted from Travelmole newsletter from 2010-09-27. To read the original article please follow this link .

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Within Asia, Southeast Asia recorded a strong seven percent growth in international visitor arrivals, boosted by another impressive month for Malaysia (+14%) and better results from Indonesia (+3 percent) and Thailand (+11%). In Northeast Asia, arrivals to Chinese Taipei (+13 percent) and Korea (ROK) (+13 percent) maintained strong growth momentum, while arrivals to Hong Kong SAR (+9 percent) and Macau SAR (+5 percent) continued to improve. However, weak arrivals to China (+1 percent) and the sharp declines experienced by Japan (-11 percent) limited the overall growth rate for the sub-region to a subdued three percent.

In South Asia, Maldives (+11 percent), Nepal (+11 percent) and Sri Lanka (+7 percent) reported robust growth in visitor numbers in October but India’s tourist numbers were down by one percent. As a result, the overall growth for the sub-region was a modest two percent, reflecting the dominance of the India inbound travel market in the region. The Pacific recorded three percent growth, with Australia (+6 percent) and New Zealand (+8%) leading the rebound. However, arrival growth remained depressed for Guam (-9 percent) and Hawaii (-0.3 percent).

This article is quoted from the newsletter PATAnews from PATA . The article was originally published on 2010.01.07.

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“This record is an important milestone for the New Zealand tourism industry. It shows that the increased focus placed on the Australian market over the last 12 months to offset reductions in other markets has paid off,” said Tourism New Zealand chief executive George Hickton.
Since the 100% Pure New Zealand campaign started 10 years ago the number of Australian arrivals has doubled from just over half a million in the year to May 1999. The Government made an additional $2.5 million of funding available in March specifically for promotional work in Australia. This has resulted in Tourism New Zealand being able to up-weight its marketing from April through to the end of June.
Mr Hickton added, “In partnership with the New Zealand tourism industry we have been able to break through the million Australian visitors in what has been a challenging year.” A favourable exchange rate, good airline capacity and competitive airfares have also been positive factors affecting the Australian market in May, he said.

This article is quoted from the newsletter PATAnews from PATA . The article was originally published on 2009-07-09.

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