GDP: Direct Contribution
The direct contribution of Travel &Tourism to GDP is expected to be USD554.5bn (2.8% of total GDP) in 2011, rising by 3.0% pa to USD748.2bn (2.9%) in 2021 (in constant 2011 prices).

GDP: Total Contribution
The total contribution of Travel &Tourism to GDP, including its wider economic impacts, is forecast to rise by 2.6% pa from USD1,535.3bn (7.7% of GDP) in 2011 to USD1,999.9bn (7.8%) by 2021.

Employment: Direct Contribution
Travel & Tourism is expected to support directly 9,709,000 jobs (2.6% of total employment) in 2011, rising by 1.4% pa to 11,153,000 jobs (3.0%) by 2021.

Employment: Total Contribution
The total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, is forecast to rise by 0.8% pa from 28,058,000 jobs (7.7% of total employment) in 2011 to 30,338,000 jobs (8.1%) by 2021.

Visitor Exports
Travel & Tourism visitor exports are expected to generate USD487.2bn (6.0% of total exports) in 2011, growing by 5.4%pa (in nominal terms) to USD683.1bn (5.0%) in 2021.

Investment
Travel & Tourism investment is estimated at USD144.1bn or 3.8% of total investment in 2011. It should rise by 3.9% pa to reach USD214.2bn (or 3.9%) of total investment in 2021.

The Europe region includes the countries within the European Union (Austria, Belgium, Bulgaria, Cyprus,Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta,Netherlands, Poland, Portugal,Romania,
Slovakia, Slovenia,Spain, Sweden, UK) and other European countries (Albania, Armenia, Azerbaijan, Belarus, Bosnia Herzegovina, Croatia, Estonia, Kazakhstan, Kyrgyzstan, Macedonia, Moldova, Montenegro, Russia, Serbia, Ukraine,Iceland, Norway, Switzerland, Turkey)

Download the Travel & Tourism report on Europe here

About WTTC
The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world’s leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.
WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries, supporting more than 258 million jobs and generating 9.1 per cent of world GDP.

This article is quoted from WTTC . Follow the links and get an overview of 2011 WTTC region reports or country reports.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’. Pictures from Denmark by DenmarkMediaCenter

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GDP: Direct Contribution
The direct contribution of Travel &Tourism to GDP is expected to be USD465.5bn (2.9% of total GDP) in 2011, rising by 2.9% pa to USD616.7bn (3.1%) in 2021 (in constant 2011 prices).

GDP: Total Contribution
The total contribution of Travel &Tourism to GDP, including its wider economic impacts, is forecast to rise by 2.4% pa from USD1,248.0bn (7.8% of GDP) in 2011 to USD1,580.3bn (8.1%) by 2021.

Employment: Direct Contribution
Travel & Tourism is expected to support directly 7,062,000 jobs (3.2% of total employment) in 2011, rising by 1.5% pa to 8,218,000 jobs (3.7%) by 2021.

Employment: Total Contribution
The total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, is forecast to rise by 0.9% pa from 18,382,000 jobs (8.4% of total employment) in 2011 to 20,066,000 jobs (8.9%) by 2021.

Visitor Exports
Travel & Tourism visitor exports are expected to generate USD398.7bn (5.9% of total exports) in 2011, growing by 5.1%pa (in nominal terms) to USD552.7bn (4.9%) in 2021.

Investment
Travel & Tourism investment is estimated at USD117.3bn or 4.0% of total investment in 2011. It should rise by 3.6% pa to reach USD166.6bn (or 4.2%) of total investment in 2021.

World ranking (out of 12 regions):
Relative importance of Travel & Tourism’s total contribution to GDP.
• 2 ABSOLUTE size
• 8 RELATIVE contribution to national economy
• 12 GROWTH forecast

The European Union includes Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom

Download the Travel & Tourism report on European Union here

About WTTC
The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world’s leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.
WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries, supporting more than 258 million jobs and generating 9.1 per cent of world GDP.

This article is quoted from WTTC . Follow the links and get an overview of 2011 WTTC region reports or country reports.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’. Photos from Denmark by Casper Magnussen.

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In Bangladesh, in general, the brilliant students of commerce would like to pursue their higher studies either in Accounting or Finance. In 1996, when I stood first in merit list in Rajshahi Education Board from Commerce group and decided to pursue my higher studies on Marketing, I didn’t get support from my family, teachers, and well-wishers except two teachers of my college. But I was determined and from marketing department, finally gained the ‘student of the year’ award for obtaining highest CGPA among the firsts of all departments of my batch. Till now for a single moment, I have not felt that my decision was ‘wrong’ because I have enjoyed all out marketing in my life.
When I joined as lecturer, the real insights of marketing become apparent to me. I realized that the scope of marketing studies is so wide that I should concentrate on a specific arena. I discussed with my wife; she is also a teacher of marketing in a university, and chose ‘tourism’ for my further studies. The reasons are enormous. But the main reasons are…now the numbers of marketing students are increasing rapidly but specialized people on tourism are very few in Bangladesh. So, having degree in this field can tag me with the first generation tourism studied people of our country.
On the other hand, each year huge number of international travelers visits India and Nepal which are very close neighboring countries to us. Unfortunately, very few of them come to visit Bangladesh; in spite of having the largest mangrove forest of the world (Sundarbans), longest sandy sea beach (Cox’s Bazar), unique coral Island (Saint Martin’s), the attractive rain forest of Asia (Lawacherra), and so on. Most probably, the reasons are not revealed accurately yet. So, after having my education in tourism, I can devote (research and teaching) my gained knowledge for the enrichment of this sector. I fix my target to work on ‘tourism marketing’ which can create synergy with my knowledge of marketing.

Last year when I notice the circular of ‘European Master in Tourism Management (EMTM)’ with Erasmus Mundus scholarship, I feel that it can be really helpful to reach my target. Because, actually our university degrees are less ‘research’ oriented. And so, at least without having an M. Phil or research oriented Master degree, top ranked universities do not accept us as Ph. D. student. Earlier I wrote many professors for Ph. D. admission but after giving delighted complements of my CV, finally they have said, you have very poor research background. It’s true, because to complete BBA and MBA in our country, a student, has to complete (maximum) 5 to 8 percent research courses (including internship). The course structure of EMTM was also very appealing and so I was keenly expecting to get selection in this program; finally I got it and waiting to discover the wonders of three legendary countries of Europe.

Our first semester is in University of Southern Denmark at Esbjerg campus. Next countries are Slovenia and Spain. Though the coordinating office is in Spain, my dream was always centered to Denmark because; my dream will become true in this land first! The international office is very efficient in handling overseas issues. For this, actually, we didn’t undergo any trouble to enter Denmark (simply which is not common). Through entering Denmark on 26th of August, 2010 I have started to discover the historic and natural treasures of this beautiful land. The first week of our orientation was really tightening scheduled. When chasing schedules everyone was ‘annoyed’ but finally in feedback session all praised the arrangements of international office!
The higher education system of Denmark is quite different than us. Bangladeshi method is much more dependent on ‘memorizing’ but here nobody will ask you to remember anything to pass in the exams. Understanding the issues is given much priority in this system. Our teachers always try to provide us huge current and relevant documents for reading and understanding. The classes are for ‘mind sharing’ and getting more insights. No traditional exams are existent here; all tests are about home assignments, group work, presentations, and finally submission a project paper for each course. This system has made us compelled to read a lot, share our thoughts with class/group mates. Recently we have completed our first quarter and submitted our two project papers as final exams.
In case of studying tourism, Denmark is an ideal place certainly. Except high cost structure, everything is favorable for tourists and tourism studies. By only two and half months, we have visited many tourist spots as part of our academic work. Sometimes the authorities e.g. Mr. Jakob, project coordinator of Fanoe Island (recently declared as national park of Denmark) has given presentations on history, functions, management etc. before us; Guided tours at Wadden Sea center or Ribe (the most ancient city of Denmark); Meet with the CEO of VisitDenmark (the official guide to Denmark) were really helpful to have practical knowledge of tourism. Besides, our different groups have visited Germany, Sweden, and Norway in vacations (as no visa is required to travel in Schengen area).
Initially there were ‘academic writing’ classes which were really helpful for having the knowledge of writing assignments and project papers. The very positive side of studying in Denmark is the research oriented approach. Producing papers for final exams will really make us prepared to carry out more research or higher studies. Our final semester is totally assigned for practical research and writing thesis paper. This trend is also helpful for being a part of planning team or policy making. Studying in Denmark and Europe is really helpful for enhancing the quality of research and knowledge development. I am trying to take full advantage of this opportunity.
The writer, Md. Abdul Hamid , is a teacher of Shahjalal University of Science and Technology, Bangladesh and now pursuing his master’s program at Denmark, Slovenia and Spain under Erasmus Mundus scholarship program.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’. Please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage a sustainable tourism development in Bangladesh and South Asia. Read more about this group and how to become a member here.

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Our first “Seashow” in November 2008 was a resounding success with 21 exhibitors and a total of 260 attendees for the four venues comprising outbound tour operators, incentive Travel companies and Travel agents.
This year, we will be hosting four of the Workshops on board Cruise ships while the ships are in port during the day and then the exhibitors will sail overnight to the next port and do another workshop in the next city. Hence calling it a SEASHOW rather than a ROADSHOW !!!

Spotlight on Africa and Indian ocean Islands Workshops

This year in Nordic countries 16-19 November 2009

Countries being promoted at the workshops:
SOUTH AFRICA, ZAMBIA, ZANZIBAR, KENYA, UGANDA, BOTSWANA, NAMIBIA, MALAWI, ZIMBABWE, MAURITIUS, SEYCHELLES, TANZANIA, CAPE VERDE ISLANDS, MADAGASCAR, RWANDA, ETHIOPIA AND NORTH AFRICA.

This information is quoted from spotlight workshops campagne . Click here to go to Houston Marketing . For more information, please contact wwtourism at anneli@wwtourism.org.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Who we are
Scandinavian Tourist Board – or STB as we are more popularly known – is a joint initiative by the national tourist boards of Denmark, Norway, and Sweden. STB is responsible for promoting Scandinavia and Scandinavian tourism products in the Asia-Pacific markets, with particular emphasis on the major markets of Japan and China, and a focus approach to the promising markets of Korea, Hong Kong, Taiwan, and Thailand. The main tasks of STB include producing market intelligence, carrying out promotional and PR activities, educating and supporting the local travel trade, and thus ultimately boosting lucrative, high-end tourism to Scandinavia.
STB is fully owned by VisitDenmark (formerly the Danish Tourist Board), Innovation Norway (which includes the former Norwegian Tourist Board), and Visit Sweden (the former Swedish Travel and Tourism Council). The STB regional head office is located in Tokyo, while Beijing, Shanghai, Seoul, and Manila are home to our market offices and representatives. In markets with no direct representation, STB collaborates with Scandinavian entities such as the respective embassies, consulates, and trade offices.

What We Do
STB offers the most comprehensive and professional palette of tourism promotion tools in Asia-Pacific. Our extensive network and more than 30 years of experience ensure that none of our competitors provide the same range of services or the same level of quality at the same low price.
STB’s vast network of both Scandinavian and non-Scandinavian travel trade companies, governmental organizations, NGOs, non-profit organizations, as well as non-tourism related businesses and media compose a solid foundation for STB’s many different activities. And it is, as a matter of course, at the disposal of all our partners.

Vision
The overall ambitions of STB are:
- To increase high-end Asia-Pacific travel to Scandinavia
- To increase awareness of Scandinavia and Scandinavian brand values in Asia-Pacific
- To increase awareness and knowledge of Scandinavian partner products in the Asia-Pacific markets
- Develop and nurture Asia-Pacific tourism as a key contributor to the Scandinavian economies

Mission
Within tourism in Asia-Pacific, STB works to:
- Ensure STB as the main promotion coordinator
- Establish STB as main hub for product and market development
- Realize STB as main tourism know-how center
- Become prime vehicle for Scandinavian branding and communications in Asia-Pacific in order to turn Scandinavia into a household name in the region

Goals
The objectives of STB are:
- To be known as the most knowledgeable marketing center regarding Asia- Pacific outbound tourism
- To ensure our competences and knowledge is made available to the Scandinavian travel industry
- To maintain a commercially oriented and competitive organization
- To increase understanding of the importance of the Asia-Pacific outbound travel markets in Scandinavia
- To be recognized by both private and public entities in Scandinavia as the prime PR agency for Scandinavian branding in Asia-Pacific

Values
Working within a complex, fast paced, multi-cultural environment, a guiding set of unifying values is imperative to securing progress and focus. STB values are:

All STB activities are carried out within these values, which provide the flexibility needed for solving different and sudden challenges while securing uniform results and maintaining same high level of quality.

Facilitator
STB functions as a bridge linking Asia-Pacific with Scandinavia. Whenever a tourist expresses an interest in visiting Scandinavia, we make sure this request is accommodated: that products are available and salable. This way we help our partners realize the full potentials of the Asia-Pacific markets.

Innovator
New ideas including new business approaches and unconventional alliances are vital for staying ahead in our industry characterized by harsh competition and falling margins.

Strategist
Apply the right mix of knowledge and resources to produce extraordinary results.

Knowledgeable
Only by continuously generating new knowledge will we maintain our competitive edge and provide our partners with the best services possible.

This information is quoted from Scandinavian Tourist Board, About STB . Click here to go to Scandinavian Tourist Board .

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Visitdenmark.com provides comprehensive management information towards towards the travel trade. Their online toolbox gives you access to information for promoting, planning and booking vacations in Denmark. Denmark features viking history, fairytale islands, the historic and contemporary capital of Copenhagen, and cutting-edge design. Under ‘travel trade’, visitors can find airline information, events, facts, itineraries, photos, film, links to local tourism offices, and more, all presented from the nation of origin of the visitor. They can download high resolution photos and film, or use our broadcast-quality film and search its media bank through thousands of photos for free use in the promotion of Denmark as a tourist destination. From the USA, Scandinavian Airlines, Continental and Delta have daily direct flights to Copenhagen Airport. For further assistance, please contact info@goscandinavia.com

This article is quoted from the newsletter TourismROI Alert from Tourism ROI. The article was originally published on 2009-08-11.

This article is written by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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The Danish government invites the world to participate in the global debate leading up to the UN Climate Change Conference 2009 (COP15), which will take place in Copenhagen in December 2009.

Today three initiatives will be launched at the host country website for the conference, www.cop15.dk, all aimed at reaching out and encouraging a global debate on climate change.
The Climate Quiz allows visitors to cop15.dk to test their climate knowledge. Visitors can also compare climate knowledge with friends. The quiz can be accessed at www.quiz.cop15.dk
Climate Thoughts is a unique visual representation of climate opinions from visitors to cop15.dk as well as well-known climate thinkers. Climate Thoughts can be accessed at www.thoughts.cop15.dk
The Climate Game allows visitors to cop15.dk to experiment with CO2 reductions in an entertaining environment. The Climate Game can be accessed at www.game.cop15.dk

The Danish hosts of COP15 have also launched a number of ways to get information about climate issues and participate in the climate debate:
On the Climate Thinkers Blog, visitors to cop15.dk can read and comment on opinions from some of the world’s foremost climate opinion-makers. The blog can be accessed at www.blog.cop15.dk
On Facebook, it is possible to show support of the UN Climate Change Conference 2009. The COP15 page on Facebook can be accessed through www.facebook.cop15.dk
On Twitter, the Danish government posts regular news updates on climate change. The COP15 Twitter account can be reached through www.twitter.cop15.dk

The Danish government expects to step up its web-based outreach efforts for COP15 in the period leading up to the conference. All activities are focused on allowing visitors to cop15.dk to interact with each other, to gain better understanding of climate change issues, and to allow visitors of the website to interact with participants of the climate change conference.

This article is written by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Be inspired at:

Europe
Grace Tours (Denmark)
UNITAS rejser (Denmark)

Exodus UK (UK)
Saddle Skedaddle (UK)
Undiscovered Destinations (UK)
World wide helpers (UK)
Explore UK (UK)

Thurgau Travel (Switzerland)

USA/Canada
Experience Bangladesh (USA)
Adventure Center (USA)
Remote Lands (USA)

Asian Paciffic Adventures (Canada)
CAP Adventure (Canada)

Australia
Intrepid Travel (Australia)

This article is written by Majbritt Thomsen, administrator on ‘Views On Tourism’.

There are so many visionary people and valuable resources related to a sustainable tourism development in Bangladesh. If these forces are united great things will happen – both on grass root, private sector and at government level.
Please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage a sustainable tourism development in Bangladesh. Read more about this group and how to become a member here.

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This initiative may now receive a little helping hand from a Danish tour operator and Danida’s Business-to-Business (B2B) Programme who will create a web portal being a new show case on Bangladeshi tourism opportunities.

Read more at Royal Danish Embassy

This article is written by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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It is a given fact that less than 300,000 tourists annually head for Bangladesh to spend vacation in this country. Considering the million dollar tourism industry taking place in neighbouring countries – Vietnam, Thailand, Malaysia to name just a few – and bearing in mind the attractions found in Bangladesh – beautiful scenery, historical sites, cultural diversity, attractive climate – there seems clearly to be a mis-match between the tourism potential of Bangladesh and the actual activities achieved in the tourism sector so far.

Reaching the same standards as some of the other major tourist destinations in the region, targeting overseas travellers will require substantial investments in infrastructure, hotel capacity, sea side resorts, transportation, training of service staff etc. and in securing that the tourist industry is taking proper socio-economic and environmental measures into consideration. This cannot be accomplished overnight, but will be part of a long term strategy for promoting Bangladesh as a tourist destination.

However, part of the lack of tourists arriving in Bangladesh today lies with the lack of knowledge among potential travellers in order for them to become aware of the country and to see this as their next overseas destination. The outside image of Bangladesh is not that of a country of travel and leisure, unfortunately. This is definitely a pity, because if “thinking out of the traditional box” Bangladesh could for sure be an interesting alternative to some of the major tourist routes ending up in Nepal, Bhutan, India and similar places.

As a way to try to promote the tourism sector towards Danish tour operators and travel agencies, the Royal Danish Embassy in Dhaka conducted – with the help of a consultant – a report highlighting Bangladesh as an upcoming tourist destination. The report is intended to be used as an “eye-opener” for Danish tour operators to get a first impression of what Bangladesh is all about. If lack of information is the first obstacle, this report is considered a useful door opener. The report will be circulated among interested parties in Denmark and hopefully create awareness among professional players in the tourism industry.

If interested parties are willing to engage themselves further in Bangladesh in co-operation with Bangladeshi tour operators and service providers, the Embassy’s Business-to-Business (B2B) Programme may be instrumental in creating and supporting some interesting joint venture co-operations down the road.

For further information, please consult the Royal Danish Embassy’s homepage where a copy of the report Introduction to the tourism industry in Bangladesh is now available.

The Danida B2B Programme is a private sector development programme, aimed at supporting private sector partnerships between Bangladeshi and Danish commercial companies. During the last 8 years, close to 60 long-term, commercial partnerships between Danish and Bangladeshi companies have been supported through the help of the B2B Programme. For further information on the programme, please consult www.b2bprogramme.com

This article is quoted from Royal Danish Embassy news. The article was originally published on 2008-05-20.

This article is uploaded by Majbritt Thomsen, tourism consultant for the mensioned DANIDA report and administrator on ‘Views On Tourism’.

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