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WTTC: 2011 Europe

Majbritt Thomsen — Mon, 07 Nov 2011 17:56:02 +0000

KEY FACTS AT A GLANCE

GDP: Direct Contribution
The direct contribution of Travel &Tourism to GDP is expected to be USD554.5bn (2.8% of total GDP) in 2011, rising by 3.0% pa to USD748.2bn (2.9%) in 2021 (in constant 2011 prices).

GDP: Total Contribution
The total contribution of Travel &Tourism to GDP, including its wider economic impacts, is forecast to rise by 2.6% pa from USD1,535.3bn (7.7% of GDP) in 2011 to USD1,999.9bn (7.8%) by 2021.

Employment: Direct Contribution
Travel & Tourism is expected to support directly 9,709,000 jobs (2.6% of total employment) in 2011, rising by 1.4% pa to 11,153,000 jobs (3.0%) by 2021.

Employment: Total Contribution
The total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, is forecast to rise by 0.8% pa from 28,058,000 jobs (7.7% of total employment) in 2011 to 30,338,000 jobs (8.1%) by 2021.

Visitor Exports
Travel & Tourism visitor exports are expected to generate USD487.2bn (6.0% of total exports) in 2011, growing by 5.4%pa (in nominal terms) to USD683.1bn (5.0%) in 2021.

Investment
Travel & Tourism investment is estimated at USD144.1bn or 3.8% of total investment in 2011. It should rise by 3.9% pa to reach USD214.2bn (or 3.9%) of total investment in 2021.

The Europe region includes the countries within the European Union (Austria, Belgium, Bulgaria, Cyprus,Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta,Netherlands, Poland, Portugal,Romania,
Slovakia, Slovenia,Spain, Sweden, UK) and other European countries (Albania, Armenia, Azerbaijan, Belarus, Bosnia Herzegovina, Croatia, Estonia, Kazakhstan, Kyrgyzstan, Macedonia, Moldova, Montenegro, Russia, Serbia, Ukraine,Iceland, Norway, Switzerland, Turkey)

Download the Travel & Tourism report on Europe here

About WTTC
The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world’s leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.
WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries, supporting more than 258 million jobs and generating 9.1 per cent of world GDP.

This article is quoted from WTTC . Follow the links and get an overview of 2011 WTTC region reports or country reports.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’. Pictures from Denmark by DenmarkMediaCenter

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WTTC: 2011 European Union

Majbritt Thomsen — Sat, 01 Oct 2011 18:06:17 +0000

KEY FACTS AT A GLANCE

GDP: Direct Contribution
The direct contribution of Travel &Tourism to GDP is expected to be USD465.5bn (2.9% of total GDP) in 2011, rising by 2.9% pa to USD616.7bn (3.1%) in 2021 (in constant 2011 prices).

GDP: Total Contribution
The total contribution of Travel &Tourism to GDP, including its wider economic impacts, is forecast to rise by 2.4% pa from USD1,248.0bn (7.8% of GDP) in 2011 to USD1,580.3bn (8.1%) by 2021.

Employment: Direct Contribution
Travel & Tourism is expected to support directly 7,062,000 jobs (3.2% of total employment) in 2011, rising by 1.5% pa to 8,218,000 jobs (3.7%) by 2021.

Employment: Total Contribution
The total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, is forecast to rise by 0.9% pa from 18,382,000 jobs (8.4% of total employment) in 2011 to 20,066,000 jobs (8.9%) by 2021.

Visitor Exports
Travel & Tourism visitor exports are expected to generate USD398.7bn (5.9% of total exports) in 2011, growing by 5.1%pa (in nominal terms) to USD552.7bn (4.9%) in 2021.

Investment
Travel & Tourism investment is estimated at USD117.3bn or 4.0% of total investment in 2011. It should rise by 3.6% pa to reach USD166.6bn (or 4.2%) of total investment in 2021.

World ranking (out of 12 regions):
Relative importance of Travel & Tourism’s total contribution to GDP.
• 2 ABSOLUTE size
• 8 RELATIVE contribution to national economy
• 12 GROWTH forecast

The European Union includes Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom

Download the Travel & Tourism report on European Union here

This article is quoted from WTTC . Follow the links and get an overview of 2011 WTTC region reports or country reports.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’. Photos from Denmark by Casper Magnussen.

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How to reach long distance markets – African example

Majbritt Thomsen — Fri, 06 Nov 2009 04:56:42 +0000

What can national tourism boards do to improve their country marketing in a far away market? Lead by Huston Travel Marketing Services, tourism players in Africa have joined hands to market their continent to the Scandinavian travel market. Be inspired by this PR approach:

Our first “Seashow” in November 2008 was a resounding success with 21 exhibitors and a total of 260 attendees for the four venues comprising outbound tour operators, incentive Travel companies and Travel agents.
This year, we will be hosting four of the Workshops on board Cruise ships while the ships are in port during the day and then the exhibitors will sail overnight to the next port and do another workshop in the next city. Hence calling it a SEASHOW rather than a ROADSHOW !!!

Spotlight on Africa and Indian ocean Islands Workshops

This year in Nordic countries 16-19 November 2009

Countries being promoted at the workshops:
SOUTH AFRICA, ZAMBIA, ZANZIBAR, KENYA, UGANDA, BOTSWANA, NAMIBIA, MALAWI, ZIMBABWE, MAURITIUS, SEYCHELLES, TANZANIA, CAPE VERDE ISLANDS, MADAGASCAR, RWANDA, ETHIOPIA AND NORTH AFRICA.

This information is quoted from spotlight workshops campagne . Click here to go to Houston Marketing . For more information, please contact wwtourism at anneli@wwtourism.org.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Visit Finland

Majbritt Thomsen — Sat, 15 Aug 2009 09:34:33 +0000

The Finnish Tourist Board, MEK, was established in 1973 under the Ministry of Trade and Industry (now Ministry of Employment and the Economy) to promote tourism to Finland. MEK works in close cooperation with and for the Finnish travel industry, implementing and financing marketing projects with the industry. One of the joint goals is to develop more enticing, competitive products for visitors to Finland. The trade site is brought to you by Finnish Tourist Board-MEK with the aim of helping you in planning travel to and in Finland for your customers. The top menu with general travel information will take you to the visitor part of visitfinland.com. The left and right menus mainly include information specially for the travel trade. Should you wish to use any of our text content on your website, you may do so providing that you keep the information updated at all times. The pictures and images on our web pages come from various sources with different publishing rights. No permission is granted to use any of the pictorial content published on our website. You are welcome to take a look at Finland pictures at our image bank, click Image Bank link on the right menu. For more detailed information and personal assistance, please do not hesitate to contact our representatives. To find the closest one to you, please click to Finnish Tourist Board Offices. If your country is not listed, our headquarters in Helsinki will do their best to help you.

Go to Visit Finland Trade site
.

This article is quoted from the newsletter TourismROI Alert from Tourism ROI. The article was originally published on 2009-08-12.

This article is written by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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