GDP: Direct Contribution
The direct contribution of Travel &Tourism to GDP is expected to be USD554.5bn (2.8% of total GDP) in 2011, rising by 3.0% pa to USD748.2bn (2.9%) in 2021 (in constant 2011 prices).

GDP: Total Contribution
The total contribution of Travel &Tourism to GDP, including its wider economic impacts, is forecast to rise by 2.6% pa from USD1,535.3bn (7.7% of GDP) in 2011 to USD1,999.9bn (7.8%) by 2021.

Employment: Direct Contribution
Travel & Tourism is expected to support directly 9,709,000 jobs (2.6% of total employment) in 2011, rising by 1.4% pa to 11,153,000 jobs (3.0%) by 2021.

Employment: Total Contribution
The total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, is forecast to rise by 0.8% pa from 28,058,000 jobs (7.7% of total employment) in 2011 to 30,338,000 jobs (8.1%) by 2021.

Visitor Exports
Travel & Tourism visitor exports are expected to generate USD487.2bn (6.0% of total exports) in 2011, growing by 5.4%pa (in nominal terms) to USD683.1bn (5.0%) in 2021.

Investment
Travel & Tourism investment is estimated at USD144.1bn or 3.8% of total investment in 2011. It should rise by 3.9% pa to reach USD214.2bn (or 3.9%) of total investment in 2021.

The Europe region includes the countries within the European Union (Austria, Belgium, Bulgaria, Cyprus,Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta,Netherlands, Poland, Portugal,Romania,
Slovakia, Slovenia,Spain, Sweden, UK) and other European countries (Albania, Armenia, Azerbaijan, Belarus, Bosnia Herzegovina, Croatia, Estonia, Kazakhstan, Kyrgyzstan, Macedonia, Moldova, Montenegro, Russia, Serbia, Ukraine,Iceland, Norway, Switzerland, Turkey)

Download the Travel & Tourism report on Europe here

About WTTC
The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world’s leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.
WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries, supporting more than 258 million jobs and generating 9.1 per cent of world GDP.

This article is quoted from WTTC . Follow the links and get an overview of 2011 WTTC region reports or country reports.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’. Pictures from Denmark by DenmarkMediaCenter

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Our first “Seashow” in November 2008 was a resounding success with 21 exhibitors and a total of 260 attendees for the four venues comprising outbound tour operators, incentive Travel companies and Travel agents.
This year, we will be hosting four of the Workshops on board Cruise ships while the ships are in port during the day and then the exhibitors will sail overnight to the next port and do another workshop in the next city. Hence calling it a SEASHOW rather than a ROADSHOW !!!

Spotlight on Africa and Indian ocean Islands Workshops

This year in Nordic countries 16-19 November 2009

Countries being promoted at the workshops:
SOUTH AFRICA, ZAMBIA, ZANZIBAR, KENYA, UGANDA, BOTSWANA, NAMIBIA, MALAWI, ZIMBABWE, MAURITIUS, SEYCHELLES, TANZANIA, CAPE VERDE ISLANDS, MADAGASCAR, RWANDA, ETHIOPIA AND NORTH AFRICA.

This information is quoted from spotlight workshops campagne . Click here to go to Houston Marketing . For more information, please contact wwtourism at anneli@wwtourism.org.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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Who we are
Scandinavian Tourist Board – or STB as we are more popularly known – is a joint initiative by the national tourist boards of Denmark, Norway, and Sweden. STB is responsible for promoting Scandinavia and Scandinavian tourism products in the Asia-Pacific markets, with particular emphasis on the major markets of Japan and China, and a focus approach to the promising markets of Korea, Hong Kong, Taiwan, and Thailand. The main tasks of STB include producing market intelligence, carrying out promotional and PR activities, educating and supporting the local travel trade, and thus ultimately boosting lucrative, high-end tourism to Scandinavia.
STB is fully owned by VisitDenmark (formerly the Danish Tourist Board), Innovation Norway (which includes the former Norwegian Tourist Board), and Visit Sweden (the former Swedish Travel and Tourism Council). The STB regional head office is located in Tokyo, while Beijing, Shanghai, Seoul, and Manila are home to our market offices and representatives. In markets with no direct representation, STB collaborates with Scandinavian entities such as the respective embassies, consulates, and trade offices.

What We Do
STB offers the most comprehensive and professional palette of tourism promotion tools in Asia-Pacific. Our extensive network and more than 30 years of experience ensure that none of our competitors provide the same range of services or the same level of quality at the same low price.
STB’s vast network of both Scandinavian and non-Scandinavian travel trade companies, governmental organizations, NGOs, non-profit organizations, as well as non-tourism related businesses and media compose a solid foundation for STB’s many different activities. And it is, as a matter of course, at the disposal of all our partners.

Vision
The overall ambitions of STB are:
- To increase high-end Asia-Pacific travel to Scandinavia
- To increase awareness of Scandinavia and Scandinavian brand values in Asia-Pacific
- To increase awareness and knowledge of Scandinavian partner products in the Asia-Pacific markets
- Develop and nurture Asia-Pacific tourism as a key contributor to the Scandinavian economies

Mission
Within tourism in Asia-Pacific, STB works to:
- Ensure STB as the main promotion coordinator
- Establish STB as main hub for product and market development
- Realize STB as main tourism know-how center
- Become prime vehicle for Scandinavian branding and communications in Asia-Pacific in order to turn Scandinavia into a household name in the region

Goals
The objectives of STB are:
- To be known as the most knowledgeable marketing center regarding Asia- Pacific outbound tourism
- To ensure our competences and knowledge is made available to the Scandinavian travel industry
- To maintain a commercially oriented and competitive organization
- To increase understanding of the importance of the Asia-Pacific outbound travel markets in Scandinavia
- To be recognized by both private and public entities in Scandinavia as the prime PR agency for Scandinavian branding in Asia-Pacific

Values
Working within a complex, fast paced, multi-cultural environment, a guiding set of unifying values is imperative to securing progress and focus. STB values are:

All STB activities are carried out within these values, which provide the flexibility needed for solving different and sudden challenges while securing uniform results and maintaining same high level of quality.

Facilitator
STB functions as a bridge linking Asia-Pacific with Scandinavia. Whenever a tourist expresses an interest in visiting Scandinavia, we make sure this request is accommodated: that products are available and salable. This way we help our partners realize the full potentials of the Asia-Pacific markets.

Innovator
New ideas including new business approaches and unconventional alliances are vital for staying ahead in our industry characterized by harsh competition and falling margins.

Strategist
Apply the right mix of knowledge and resources to produce extraordinary results.

Knowledgeable
Only by continuously generating new knowledge will we maintain our competitive edge and provide our partners with the best services possible.

This information is quoted from Scandinavian Tourist Board, About STB . Click here to go to Scandinavian Tourist Board .

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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