GDP: Direct Contribution
The direct contribution of Travel &Tourism to GDP is expected to be USD54.4bn (3.5% of total GDP) in 2011, rising by 3.1% pa to USD73.3bn (3.5%) in 2021 (in constant 2011 prices).

GDP: Total Contribution
The total contribution of Travel &Tourism to GDP, including its wider economic impacts, is forecast to rise by 2.9% pa from USD208.5bn (13.6% of GDP) in 2011 to USD275.8bn (13.1%) by 2021.

Employment: Direct Contribution
Travel & Tourism is expected to support directly 864,000 jobs (5.9% of total employment) in 2011, rising by 0.8% pa to 934,000 jobs (6.0%) by 2021.

Employment: Total Contribution
The total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, is forecast to rise by 0.8% pa from 2,513,000 jobs (17.2% of total employment) in 2011 to 2,734,000 jobs (17.4%) by 2021.

Visitor Exports
Travel & Tourism visitor exports are expected to generate USD51.8bn (13.9% of total exports) in 2011, growing by 4.6% pa (in nominal terms) to USD72.2bn (11.0%) in 2021.

Investment
Travel & Tourism investment is estimated at USD22.7bn or 5.6% of total investment in 2011. It should rise by 3.8% pa to reach USD32.8bn (or 5.0%) of total investment in 2021.

World ranking (out of 12 regions):
Relative importance of Travel & Tourism’s total contribution to GDP
• 7 ABSOLUTE size
• 2 RELATIVE contribution to national economy
• 11 GROWTH forecast

Oceania Region includes Australia, Fiji, Kiribati, New Zealand, Other Oceania, Solomon Islands, Tonga, Vanuatu

Download the Travel & Tourism report on Oceania here

About WTTC
The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world’s leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.

WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries, supporting more than 258 million jobs and generating 9.1 per cent of world GDP.

This article is quoted from WTTC .
Follow the links and get an overview of 2011 WTTC region reports or country reports.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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GDP: Direct Contribution
The direct contribution of Travel &Tourism to GDP is expected to be USD523.0bn (2.7% of total GDP) in 2011, rising by 5.9% pa to USD953.4bn (2.8%) in 2021 (in constant 2011 prices).

GDP: Total Contribution
The total contribution of Travel &Tourism to GDP, including its wider economic impacts, is forecast to rise by 5.8% pa from USD1,607.4bn (8.2% of GDP) in 2011 to USD2,903.3bn (8.7%) by 2021.

Employment: Direct Contribution
Travel & Tourism is expected to support directly 63,891,000 jobs (3.5% of total employment) in 2011, rising by 1.9% pa to 77,502,000 jobs (3.7%) by 2021.

Employment: Total Contribution
The total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, is forecast to rise by 2.4% pa from 145,802,000 jobs (7.9% of total employment) in 2011 to 184,709,000 jobs (8.9%) by 2021.

Visitor Exports
Travel & Tourism visitor exports are expected to generate USD288.6bn (4.3% of total exports) in 2011, growing by 8.3%pa (in nominal terms) to USD496.2bn (3.6%) in 2021.

Investment
Travel & Tourism investment is estimated at USD247.5bn or 4.1% of total investment in 2011. It should rise by 6.7% pa to reach USD482.0bn (or 4.1%) of total investment in 2021.

The Asia Pacific Region includes South Asia, Southeast Asia, Northeast Asia and Oceania. Download the Travel & Tourism report on Asia Pacific here

About WTTC
The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world’s leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.
WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries, supporting more than 258 million jobs and generating 9.1 per cent of world GDP.

This article is quoted from WTTC .
Follow the links and get an overview of 2011 WTTC region reports or country reports.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’. Photos from Thailand by Casper Magnussen.

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Click here for the latest inbound and outbound realities from the Pacific.

This article is quoted from the Pacific Asia Travel Association (PATA) newsletter July 28 2011.

This article is uploaded by Majbritt Thomsen, administrator on ‘Views On Tourism’.
If interested in sustainable tourism development in Bangladesh and South Asia please join the online Views On Tourism network and discussion group in order to achieve personal goals as well as encourage an active sustainable tourism movement. Read more about this group and how to become a member here.

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New Zealand PM John Key is calling on all citizens to support the tourism industry and become ambassadors for their country. ‘The Great Kiwi Invite’ is a new Tourism New Zealand initiative encouraging New Zealanders to get in touch with friends and family overseas and invite them over for a visit.
As an added incentive, there are also a number of return flights from Air New Zealand ports around the world up for grabs for friends and relatives of New Zealanders who receive the invite. “This campaign is about using one of our best assets, good old fashioned Kiwi hospitality, to help New Zealand’s economy in these tougher times,” says George Hickton, Tourism New Zealand Chief Executive. “It’s the tenth anniversary of the launch of the ’100% Pure New Zealand’ marketing campaign. It’s been a very successful campaign and we’ve seen some tremendous benefits for New Zealand but the global economic situation has meant that fewer people are travelling worldwide. Now we’re asking Kiwis to get back in touch with friends and family overseas, get them down here and help out.”

This article is quoted from the newsletter PATAnews from PATA . The article was originally published on 2009-08.05.

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“This record is an important milestone for the New Zealand tourism industry. It shows that the increased focus placed on the Australian market over the last 12 months to offset reductions in other markets has paid off,” said Tourism New Zealand chief executive George Hickton.
Since the 100% Pure New Zealand campaign started 10 years ago the number of Australian arrivals has doubled from just over half a million in the year to May 1999. The Government made an additional $2.5 million of funding available in March specifically for promotional work in Australia. This has resulted in Tourism New Zealand being able to up-weight its marketing from April through to the end of June.
Mr Hickton added, “In partnership with the New Zealand tourism industry we have been able to break through the million Australian visitors in what has been a challenging year.” A favourable exchange rate, good airline capacity and competitive airfares have also been positive factors affecting the Australian market in May, he said.

This article is quoted from the newsletter PATAnews from PATA . The article was originally published on 2009-07-09.

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After travelling close to 9,500 kilometres and visiting 55 towns and cities the Tourism New Zealand’s groundbreaking mobile recording studio has ended its mammoth road trip. The mobile recording studio has travelled the length and breadth of New Zealand recording short video diaries from international visitors.
The video diaries — the ultimate in word-of-mouth advertising — have been edited for viewing on YouTube. Tourism New Zealand chief executive George Hickton said the project had been a further step into using social marketing and that it had been a successful project.
“We believe this is a world-first for a tourism organisation, a start-to-finish project to film, edit and publish visitors’ thoughts about New Zealand direct to the Internet and other potential travellers,” Mr Hickton said. Some 1,500 video diaries have been recorded by visitors from 42 countries and viewed by over 110,000 people.
“With visitor numbers falling from our major markets, Tourism New Zealand has to be more creative in the way it reaches potential travellers and this studio has been a good example of how to use new media and social marketing to do that,” Mr Hickton said.
“Word-of-mouth recommendation is one of the greatest motivators when people are choosing a holiday. The “Have Your Say” studio has been a great way to get our message out there in a cost-effective way,” he added.
To view video ‘raves’ go to this You Tube clip.

This article is written by Majbritt Thomsen, administrator on ‘Views On Tourism’.

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